Technology

Blog (Exhibit Insight), Branding, Marketing, Sales, Technology

Custom Rentals

Why you should consider renting custom furnishings for your next trade show

screen-shot-2014-04-04-at-12-27-44-pmThe word “custom” implies something personally crafted; something designed specifically for you, with your needs and desires in mind. “Rental” on the other hand, can bring to mind expressions such as temporary, generic, standard and basic. In a world where furnishing trends change every year and marketing targets can shift with a popular tweet, it stands to reason that the new “custom” might actually be a “custom rental”.

Here are three reasons to consider a Custom Rental for your next show:

1. Not Your Generic Show Rental

Choosing a “custom rental” is significantly more than selecting a few pieces for your booth from a GSC. The pieces available through these resources are frequently basic and predictable. Exhibit houses that provide custom work are often your best resource for rental furniture. They stay current on the trends and know how to make your booth look custom, even on a rental budget.

2. Perfect for Establishing Function

Rather than contemplating the look you would like to establish for your booth, try considering the function first. What do you want your visitors to do? How do you want them to feel? An educational setting might call for a more structured space with tabletops and hard surfaces for jotting down notes or perusing sales literature. If your desired goal is to encourage visitors to socialize, plush armchairs and comfy love seats can create an inviting space. The pieces within your booth can determine the function of your space, while the flexibility of a custom rental allows you to maintain the branded continuity of your space while adapting the functionality show to show, as needed.

3. Budget Options

Depending on your company’s budgetary guidelines, rental furniture can be listed as a per-show cost compared to an upfront cost. Per-show costs can often be expensed and evaluated for cost-effectiveness. Rental furniture doesn’t have to be stored, cleaned, or refurbished by the renter, thus cutting down a significant number of fees associated with a custom purchase.

Blog (Exhibit Insight), Branding, Marketing, Sales, Technology

Five Reasons You Should be InTouch This 2014 Trade Show Season

119InTouch is the revolutionary line of products that creates a fully interactive and engaging experience for your trade show visitors.

The major component of this system: an attractive, resilient, touch table, comes with plenty of technical support and can not only demonstrate your products and services in a unique, engaging format, it can interact with all social media outlets, create back-end reports and metrics, and draw visitors to your booth.

You need this InTouch system in 2014 because:

  1. It provides you with detailed attendee analytics.  You can ensure your ROI by evaluating the quality of leads, not just the quantity.  Who you spoke to, where their interests lie, etc; this information is now available to you with this technology!
  2. No longer are you confined to simply demonstrating products and services.  You can integrate interesting and engaging surveys as well as connect socially with your guests on multiple platforms.
  3. InTouch empowers you to show all your digital assets in one place.  Imagine never having to tote and unpack boxes of brochures, drawings, photos, videos, and video equipment.
  4. The work is done.  The technology is there.  InTouch will integrate your information in a highly developed, sophisticated manner that has already been proven successful.
  5. InTouch can be purchased or rented.  Not sure if you’re ready to commit to this amazing opportunity?  Rent this system for a trade show, lobby, conference room, or function.  It’s a no-brainer.  You will love it so much you will be ready to rent it again or purchase one out-right.

There are many trends in the exhibit industry that integrate technology.  This particular one interests us because it is proven, supported and reasonably priced.  If you are looking to develop your brand to its fullest in 2014, take a look at this engaging, revolutionary product line.