“Let me start by stating something obvious… If it grabs your attention from an overcrowded aisle, it’s probably a good thing. Every time I found myself stopping to notice a particular booth it was bright yellow (thank you, Chiquita), a backlit booth (yes, Katina, lightboxes are still a thing), or a graphic that made use of high contrast graphics (colorful fruits and vegetables against a white background was quite the popular look).”
Oh boy, Harold! I would expect nothing less than this key observation and so many more from a guy who wears the most stylish shoes in the industry. I have had the pleasure of working along side Harold in a previous industry position and always welcome his unique insights and perspectives. His recent re-cap of the Produce Marketing Association Show:
- Truly acts as a reminder to us close to these projects of the challenges faced with being an effective exhibitor
- Offers helpful insight for companies looking to participate in trade shows for the first time or organizations that may need a new direction for existing properties
Have a look at the rest of Harold’s insights and let us know what you think.
Tony
Large, colorful, high contrast backdrops like this one draw attention!
Backlit booths get you noticed! Take it from Harold, it worked on him!