When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials and presentations to increase leads and the return on your investment.
Each Show Is Different
The size of the show should not affect your marketing efforts. Smaller shows have fewer attendees, yet there tend to be more decision makers in the crowd. These shows provide more direct and in-depth engagement, requiring you to use longer sales pitches to qualify your leads.
In larger venues, attendees can experience information overload. You’ll want to keep your messaging simple and straightforward. Your pitches and engagement should also be brief, so you can focus on the people most interested in your products and services.
The Perfect Booth Design
Scalable and modular booth designs are innovative structures that provide more design possibilities. You can mix and match pieces to fit the show and your budget. These designs save you money because they are adaptable to the space and needs of each show.
This Healthesystems booth is scalable. Many of the pieces of this large island orientation have been used in other trade shows, both large and small, making this booth extremely versatile and saving Healthesystems a ton of money.
The below photos show other orientations of some of the same booth pieces.
It’s about Value
Attendees need to know your value proposition, so they can make quick decisions about your products and services. This should be captured in your booth design and sales materials. Then, you can further qualify any leads through your sales pitches and different types of attendee engagement.
If you’re looking to update or upgrade your exhibit with backlit displays, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960. No matter where your event takes place, one of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.