Clare Controls is a personalized home automation company that offers some pretty exciting technology. Take one look at their sleek website and you know you’re working with a cutting edge tech firm. Technology on this level can be a bit difficult to visualize, so Clare Controls needed us to help create a production display that would streamline their sales process, but more importantly, allow their customers to experience and understand the value of this technology that they have the option to purchase.

The production display looking sharp, sleek, and simple to understand.

As Clare Controls described to us, the process for selling their technology involves multiple levels of communication with different team members, all about a product that the customer could not experience firsthand. This was an obstacle for the sales reps as well as the consumers. If the consumer decides not to purchase the tech because of lack of understanding, they could be missing out on a beneficial technology that could improve their lives, simply because communication was restricted. Creating the production display opened communication by allowing interactivity to be the main form of sharing information.

One of the technology package options, with interactive, functioning assets.

This was an exciting project for both the client and us, and as usual, we took the time to fully understand the product, the workflow, and the goals. We feel that we cannot create the best displays if we don’t have a complete picture. One of the challenges in this particular project was compressing a lot of important technical information into simple to consume silos or options that could be displayed side by side for comparison, overview, and interaction. With user interfacing technology like this, it is important to perform testing to make sure the user experience is optimal, so we built some test units. We used feedback from these units to inform our final adjustments, ensuring that our solution was comprehensive yet straightforward.

The end product is pretty impressive. We love that this seemingly simple presentation is full of complexity behind the scenes. Take one look at the reverse side of the production display and you realize how complicated it is. However, looking at the front, you see a very sleek, easy-to-understand, beautiful interactive display that allows you to process and comprehend the technology within moments.

production display clare homes trade show

Behind the scenes of the production displays.

Clare Controls creates simple to operate home technologies that offer options for security, comfort, and entertainment. For more information, visit their website at www.clarecontrols.com.

ADM Two staff are experts on production display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.

ADM Two Case Study, Blog (Exhibit Insight), Design, Trade Show

Trade Show Design Communication: Zibiz Case Study

2016-07-21 Tony Ricci

One of ADM Two’s greatest strengths is trade show design communication. This is demonstrated exceptionally well in the trade show booth we designed for Zibiz, a data management company located in New York state. ADM Two account executive Tony Ricci never met the client in person – all communication was completed via phone.

This was to be Zibiz’s first professional trade show system, so they wanted to enter the scene with a bang. Since Zibiz is relatively new to trade show booth fabrication, we needed to communicate a good bit of information about trade show graphic design, materials, and hardware. This can be a challenge to do over the phone, but we are agile with our communication and make sure to understand our clients’ needs and questions thoroughly, no matter what the format. This way we can meet them at their level. Even our own questions are truly geared towards understanding in great detail the client’s goals and needs. In this case, we did this so well that Zibiz chose us over our competitors for exactly that reason – great communication.

We wanted to give Zibiz an eye-catching backdrop for their display, so we went through a few rounds of revisions to get the graphic piece to where we wanted it. Sometimes text heavy designs are not the best fit for trade show displays – we conveyed this to the client and they eventually saw eye to eye with us because our design process is so thorough. We showed them a text heavy mock-up and explained the reasons this style does not work.

This is the text heavy original mock up we showed them, so they could compare to the sleek, sophisticated final design.

The final rendering uses powerful imagery, modern graphics, and color to draw attention.

All design work was developed from Zibiz’s sell sheets. We were able to envision the final design because of our communication – we understood the goal and this enabled us to use minimal information to create something that represented the client.

Zibiz wanted to present their Optospan fiber optic cables to potential clients in a way that showed the uniqueness of their particular product. In order to do this, we chose a modular display with a sleek, modern look and adjustable shelving and counters for flexibility. That eye-catching backdrop was created using a simple stock photo, but our designer manipulated the photo to incorporate Zibiz’s colors, with one strawberry in an unusual color (blue) to symbolize the uniqueness of Optospan. The photo was then blown up and used with minimal text in a way that looks sleek, modern, and very eye-catching. All in all the design was a success. The client reported after the show that the booth exceeded their expectations and the show was a success. That is a winning collaboration for all! Check out Zibiz’s products at www.zibiz.com.

ADM Two staff are experts on trade show booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.

ADM Two Case Study, Blog (Exhibit Insight), Design

ADM Two Portable Trade Show Booth Case Study: Prime Medical at APIC

2016-06-23 Shannon Bennett

Prime Medical is a startup firm specializing in revolutionary fabrics made specifically for the healthcare industry. These fabrics have a technology that allows them to continuously kill germs; they are used for hospital curtains, linens, and scrubs. The technology is fascinating and they wanted to showcase some of their products and the incredible science behind the fabric at the APIC 2016 Show in Charlotte, NC.

Prime Medical wanted to avoid the “mom and pop shop at their first trade show booth” look by having a branded, custom feel. The APIC show is full of powerhouse healthcare companies with incredible trade show booths, so they needed to be able to stand out amongst some really great designs. At the same time, the booth needed to be simple to assemble and portable so the trade show staff could carry the entire booth in their vehicles and set it up themselves. And finally, they wanted to be able to expand on the booth in the future, as they grow and attend more trade shows. The challenge was thus multi-fold: how do we display multiple products and show a video in a small 10×10 portable trade show booth, still have room for people, and make sure it’s light enough and simple enough for the staff to assemble?

Small Portable Trade Show Booth, Large Impact

We are no stranger to fitting big ideas into small spaces, so we immediately thought of a light-weight metal extrusion system that utilized fabric graphics. These systems are easy to setup and super portable, while still providing beautiful color and imagery to the booth. The added bonus is that they are perfect for expansion, so the Prime Medical team could use the pieces for years to come in larger formats. The fabric graphics are light as a feather, but still look beautiful.

Portable trade show booths can look custom with the right touches.

Turns out we were right on the money with our recommendations.

“Shannon Bennett of ADM Two understood exactly what I wanted to convey and gave me booth options within our budget that would present the right image and also allow us to grow from 10×10 to 10×20 booth spaces and beyond. Shannon’s concepts and direction were right on the mark. She gave me her seasoned advice on simplifying our graphics to create a visual focal point – and not overwhelm our look with logos or images on every available surface,” said Wendy Brady, Vice President of Marketing at Prime Medical.

Graphics and Layout

As the client pointed out, we understand trade show graphics really well, and oftentimes less is more. We used a large color photo to capture attention and provide a focal point for the booth. Major benefits and features of the products were highlighted in large, easy to read graphics throughout the booth, with messaging at every level. The full product line was listed on the side of the booth, closest to the aisle for maximum foot traffic exposure. A rack was placed at the side of the booth to display products while at the same time keeping the booth open and flowing.

A television screen was placed at a height that would allow it to be visible from a distance, and an iPad station was placed strategically to draw traffic further into the booth. A podium placed in the center created a path for traffic flow and a place for staff and visitors to write and share collateral.

Achieving the Custom Look

Creating multiple levels with the counters, combined with the large, colorful graphics, and the television all added to the custom look of this portable trade show booth. We also created a medallion shaped sign that showcased the logo nicely, while adding yet another level of texture to the booth. The recessed lighting above the photograph highlighted the image nicely and added a warm, soft feel to the cool blue and white graphics of the booth interior. The client also chose wood look floor tiles for an added customization and warm look. These are the elements that create a custom feel – simple, yet very intentional pieces are the hallmark of a custom booth done right.

How to Setup

The last leg of the project was teaching the Prime Medical staff how to assemble their custom portable booth. We knew we had to demonstrate the setup, but we wanted to make sure the staff had something to visually reference as they were setting up. We decided to create a time lapse video on the day of our demonstration, so they could refer to that at any point during their own assembly at APIC. Turns out it was a great way to convey setup instructions.

Prime Medical’s mission is not just to sell products – their goal is to do good in the world by making healthcare environments safer. In their products, partnerships and people, they consistently strive to improve, innovate and act with integrity. Check out their truly unique products and learn more about Prime Medical at www.primemedical.com.

ADM Two doesn’t just envision potential, we make your vision a reality no matter what the circumstances. Creating an exciting and engaging portable trade show booth starts with choosing a great team to help with design. ADM Two are experts in custom trade show fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles for information about trade show booth design and museum fabrication.

Blog (Exhibit Insight), Design

Design – The Art of Problem Solving

2016-06-07 Susan Canonico

Design is all around us, encompassing everything from office buildings to business cards to software. It is an essential part of life, and because of its ubiquity, there are a lot of opinions about what it is. One of our favorite definitions is from two Canadian academics, Paul Ralph and Yair Wand.

DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

We love that this definition manages to cover all of the aspects of design as we know it today, including design of abstract items such as software or mobile applications. We also like to think of it as simply an elegant, user-friendly solution to a given problem.

ADM Two was built upon the foundation of good design. The very name ADM is an acronym for Art-Design-Media. These are not elements that we believe in; they define us, which is why we wanted to give them some special attention.

Our warehouse is huge and you will find, at any given moment, people cutting wood, shaping wood, and packing up our next custom trade show booth or pieces of a corporate renovation. But if you look a little closer, you’ll see that we have a strong hand in the design of 99% of the projects we work on. Design is one of the things we do best.

The experience we have with great design is fundamental to our ability to work through challenging projects. In some cases, intuition can provide the solution to a problem, but most often our experience with a multitude of materials, colors, angles, and even the problems themselves are the keys to success

ADM Two staff are experts on trade show booths, museums, and corporate environments, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your trade show booth, corporate renovation, or museum construction needs. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.