Clare Controls is a personalized home automation company that offers some pretty exciting technology. Take one look at their sleek website and you know you’re working with a cutting edge tech firm. Technology on this level can be a bit difficult to visualize, so Clare Controls needed us to help create a production display that would streamline their sales process, but more importantly, allow their customers to experience and understand the value of this technology that they have the option to purchase.

The production display looking sharp, sleek, and simple to understand.

As Clare Controls described to us, the process for selling their technology involves multiple levels of communication with different team members, all about a product that the customer could not experience firsthand. This was an obstacle for the sales reps as well as the consumers. If the consumer decides not to purchase the tech because of lack of understanding, they could be missing out on a beneficial technology that could improve their lives, simply because communication was restricted. Creating the production display opened communication by allowing interactivity to be the main form of sharing information.

One of the technology package options, with interactive, functioning assets.

This was an exciting project for both the client and us, and as usual, we took the time to fully understand the product, the workflow, and the goals. We feel that we cannot create the best displays if we don’t have a complete picture. One of the challenges in this particular project was compressing a lot of important technical information into simple to consume silos or options that could be displayed side by side for comparison, overview, and interaction. With user interfacing technology like this, it is important to perform testing to make sure the user experience is optimal, so we built some test units. We used feedback from these units to inform our final adjustments, ensuring that our solution was comprehensive yet straightforward.

The end product is pretty impressive. We love that this seemingly simple presentation is full of complexity behind the scenes. Take one look at the reverse side of the production display and you realize how complicated it is. However, looking at the front, you see a very sleek, easy-to-understand, beautiful interactive display that allows you to process and comprehend the technology within moments.

production display clare homes trade show

Behind the scenes of the production displays.

Clare Controls creates simple to operate home technologies that offer options for security, comfort, and entertainment. For more information, visit their website at www.clarecontrols.com.

ADM Two staff are experts on production display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.

ADM Two Case Study, Blog (Exhibit Insight), Design, Trade Show

Trade Show Design Communication: Zibiz Case Study

2016-07-21 Tony Ricci

One of ADM Two’s greatest strengths is trade show design communication. This is demonstrated exceptionally well in the trade show booth we designed for Zibiz, a data management company located in New York state. ADM Two account executive Tony Ricci never met the client in person – all communication was completed via phone.

This was to be Zibiz’s first professional trade show system, so they wanted to enter the scene with a bang. Since Zibiz is relatively new to trade show booth fabrication, we needed to communicate a good bit of information about trade show graphic design, materials, and hardware. This can be a challenge to do over the phone, but we are agile with our communication and make sure to understand our clients’ needs and questions thoroughly, no matter what the format. This way we can meet them at their level. Even our own questions are truly geared towards understanding in great detail the client’s goals and needs. In this case, we did this so well that Zibiz chose us over our competitors for exactly that reason – great communication.

We wanted to give Zibiz an eye-catching backdrop for their display, so we went through a few rounds of revisions to get the graphic piece to where we wanted it. Sometimes text heavy designs are not the best fit for trade show displays – we conveyed this to the client and they eventually saw eye to eye with us because our design process is so thorough. We showed them a text heavy mock-up and explained the reasons this style does not work.

This is the text heavy original mock up we showed them, so they could compare to the sleek, sophisticated final design.

The final rendering uses powerful imagery, modern graphics, and color to draw attention.

All design work was developed from Zibiz’s sell sheets. We were able to envision the final design because of our communication – we understood the goal and this enabled us to use minimal information to create something that represented the client.

Zibiz wanted to present their Optospan fiber optic cables to potential clients in a way that showed the uniqueness of their particular product. In order to do this, we chose a modular display with a sleek, modern look and adjustable shelving and counters for flexibility. That eye-catching backdrop was created using a simple stock photo, but our designer manipulated the photo to incorporate Zibiz’s colors, with one strawberry in an unusual color (blue) to symbolize the uniqueness of Optospan. The photo was then blown up and used with minimal text in a way that looks sleek, modern, and very eye-catching. All in all the design was a success. The client reported after the show that the booth exceeded their expectations and the show was a success. That is a winning collaboration for all! Check out Zibiz’s products at www.zibiz.com.

ADM Two staff are experts on trade show booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.

Blog (Exhibit Insight), Staff

Trade Show Booth Demo – Showing Off Your Products

2016-06-15 Tony Ricci

Capture their attention with a trade show booth demo.

A trade show booth demo provides a great opportunity to attract attention to your company and make a lasting impression in the minds of attendees. Furthermore, you can showcase your product so that people can see it in action, which may lead to more sales. Below are some tips to doing great trade show booth demos.

Trade Show Booth Demo Tips and Tricks

Choose your best product to demo – bring your “A-Game!”
Use humor – people love to laugh, and if you can provide some entertainment to liven up their sometimes dull trade show experience, they are bound to remember your company.
Choose the right staff member – a good trade show booth demo requires a person who is comfortable being the center of attention, confident in their knowledge of the product, and funny (see above). The trade show booth demo person is almost an actor, a performer, a presenter. The outgoing personality type will do best at this job.
Use supporting materials and collateral to keep the conversation going – make sure that whoever is doing the product demo has something to give out to attendees who are interested – this could be anything from a brochure to a giveaway.
Run prize drawings to be announced during your presentation – people love free stuff and they love winning even more. Collect business cards to use in a raffle and choose a cool prize that is within your budget. Think of something useful to give away – perhaps even one of your products so that potential clients have the opportunity to try them out themselves.
Encourage audience participation – the presenter can ask that an audience member help with the demo, or try it themselves. Engaging the audience will make the experience memorable for everyone, and the person who is helping may be a prospect. Don’t miss an opportunity to connect with potential clients.
Use media for the trade show booth demo – people love screens and music. Use these to your advantage in your demo. Don’t overdo it with way too loud audio or busy video, but if you can seamlessly integrate music and visual cues into your demo, it could be the difference between a good presentation and a GREAT presentation.

These are just a few ideas to get you started in planning a trade show booth demo to showcase your products at your next trade show. If you need professional help with trade show booth design and fabrication, ADM Two staff are experts, so give us a call at (813) 887-1960, and one of our staff can assist you with your display needs. Also, check out some of our other articles to get ideas for trade show display graphics.

Check out this trade show checklist to make preparing for your next show a little easier.

Blog (Exhibit Insight), Staff, Trade Show

Trade Show Staffing – Five Trade Show Personalities

2016-03-30 Tony Ricci

Trade show staffing – these SMI staff-members are happy to be here.

Trade show staffing is one of the most important aspects of attending a trade show. Below are a couple of tips we have learned over the years, and which continue to apply today.

#1: The Complainer – Be prepared to handle a current or ex-client who has a bone to pick with your company. In fact, be prepared to turn that complaint into a gold star. We have learned that some of the best and most loyal clients are the ones that had a major issue that we resolved with flying colors. Take advantage of this seeming disadvantage.

#2: The Overworked Trade Show Booth Staff – Take breaks. Trade show days can be very long and if you’re standing all day or not eating, you won’t be performing at your optimal level – and that only means that you won’t be helping potential customers to the best of your ability.

#3: The Party Animal – We’ve all met this trade show attendee, the one who sees trade shows as a vacation. Don’t be that guy. Sure, you are probably in a new city, with lots of new things to see and do, but your number one motivation for being in that city is to represent your company. There is nothing worse than being on the trade show floor after a night of too much partying.

#4: The Robot – You are a representative of your company and should be telling your company’s story. Be interesting, be sincere. Smile warmly and mean it. If you find yourself getting tired and lackluster, take that break that we talked about in #2.

#5: The Clock-Watcher – Trade show days can be long, and at times the hours seem to creep by. Keep in mind that your company probably invested a large sum of money to attend the trade show, and though the hours may seem long and slow, they are actually quite limited. Take full advantage of the brief amount of time that you have at a trade show by always being present, alert, and available to customers. Checking your email or texting while in the booth sends the message – I’m bored and can’t wait for this to be over. Potential clients will flee from this negativity. Cell phone use should be limited to break time only.

Trade show staffing is a valuable investment. Successful trade show attendees pay attention to all the details, from staffing to technology to great design. ADM Two are experts at trade show booth design and fabrication, so give us a call at (813) 887-1960. One of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout.

Blog (Exhibit Insight), Press Releases, Sponsorships, Trade Show

ADM Two Supporting Sponsor for 2016 Gasparilla Interactive Festival

2016-03-05 Tony Ricci

ADM Two will provide infrastructure support to the 2^nd Annual Gasparilla Interactive Festival, held March 10-11, 2016, at Hillsborough Community College in Ybor City, FL.

TAMPA, Fla. (February 5, 2016) – ADM Two Exhibits & Displays will provide infrastructure support to the 2016 Gasparilla Interactive Festival, Tampa Bay’s showcase for cutting-edge technologies, digital innovation, and entrepreneurial inspiration. The event will feature compelling presentations and forums from some of the brightest minds in technology, interactive media, and disruptive entrepreneurialism. As members of the Gasparilla Interactive Festival Founder’s Club, ADM Two has a special stake in the event.

We sponsored the front desk and popup trade show booth elements at the Gasparilla Interactive Conference in Ybor City, FL.

“We were part of the Founder’s Club for the Gasparilla Interactive Festival last year, and it was quite a fascinating event that brought some great minds and talents together,” said Susan Canonico, CEO of ADM Two. “We are proud to be a part of something that puts the Tampa Bay Area on the map of technology, especially at a time when this community is undergoing such a growth spurt.”

About ADM Two

ADM Two was founded in 1983, and since then has emerged as a respected leader in exhibit design and fabrication. Serving an expansive range of clients throughout the museum, tradeshow, corporate, and retail industries, ADM Two continues to foster the deep appreciation for innovation and craftsmanship that the organization was founded on.

About Gasparilla Interactive Festival

The Gasparilla Interactive Conference is a Florida non-profit organization that was founded by the past presidents of the American Advertising Federation and Ad 2 Tampa Bay chapters. Proceeds from the conference will be used to create an endowment for scholarships, educational programing and economic development. The conference is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. For more information, please visit www.gasparillainteractive.org.

Blog (Exhibit Insight), Technology

Exhibit Design Search Feature by Classic Exhibits

2016-03-01 Tony Ricci

One of our most trusted and solid industry partners, Classic Exhibits, has an incredibly powerful search feature on the Exhibit Design Search (EDS), which ADM Two uses as well. Recently, they posted some updates to the EDS on their blog. Take a few moments to review the EDS, along with the newest features.

I am in attendance at Exhibitor Live in Las Vegas this week, so hope to see you there!

Exhibit Design Search by Classic Exhibits

Blog (Exhibit Insight), Sales, Staff

Who, What, Where?

2015-06-18 Tony Ricci

Since joining ADM Two just a short while ago, one of the most frequent initial questions I get is “just what does ADM stand for anyway?”

Well, ADM Two does not stand for “A Daily Meditation,” although in this industry that is not a bad idea. It would, however, be more honest to say, “I was just resting my eyes.” We all know that sleep is practically a commodity these days.

“A Daily Meditation” or “I was just resting my eyes.”

No, it is much simpler than that. The name ADM is a straight-forward philosophy where A = Art, D = Design, and M = Media. It is indicative of the foundation of quality upon which our customers’ vision is fabricated.

Thinking strategically from concept to development to production, Art-Design-Media is simply a way to ensure the key elements of any compelling display or environment project will be employed, ensuring that “wow” factor we are all striving for in this business.

Take a few moments to consider what happens at our facility in Tampa each and every day. The challenges ADM staffers tackle will be met with passion, knowledge, and teamwork. Each member of our team understands that the achievement of a project’s objectives, both aesthetic and esoteric, is the core of the work we do. This core, first realized at ADM in 1983, is our key to delivering a successful project.

Furthermore, our ability to stay relevant in the latest tools and technology is the frame surrounding our core, the pillar that reinforces our aesthetic sensibilities. We stay on the cutting edge of emerging tech and constantly strive, in this ever-evolving world of technology, to keep our clients in the know as well. In short, we “share the love.”

In my new role at ADM Two, I look forward to contributing to that core that ADM Two has developed, and to sharing in the realization of our clients’ vision with each and every project.

Now, about that “Two” part… to be continued.

Author: Tony Ricci

Production Display for Clare Controls Case Study