Your trade show booth is all ready to go – you have a beautiful design, impeccable marketing materials, and engaging presentations. Now you have to make sure that it all runs smoothly by selecting your trade show booth staff. Your trade show booth staff is as important as the design of the display itself. Below are some trade show booth etiquette tips that will ensure your staff creates the right atmosphere for your potential and existing clients.
- Proper trade show booth etiquette starts with well-trained, knowledgeable staff. Staff should be experts who can field the variety of questions that will inevitably arise during a trade show. They should demonstrate a genuine belief in the product, and they should be trained on the do’s and don’ts of trade show booth etiquette.
- Set goals for your trade show booth staff. The goals should adhere to the overall marketing goals of the company.
- Good listening skills are key to excellent trade show booth etiquette. People like to be heard. If your trade show booth staff are empathetic listeners, they may be able to help a prospective client in a way that no one else can, and this will make a lasting imprint in the mind of the client.
- Your trade show booth staff should be stellar hosts. If your trade show booth is the party, the staff should be the life of it. They should be warm and friendly, but not overwhelming. You don’t want to scare attendees away, but rather, make them feel comfortable and welcome.
- Avoid drama. Your trade show booth staff are there to work, so keeping a professional demeanor is of utmost importance. There are business opportunities everywhere, both inside the trade show space and outside, so trade show booth staff should conduct themselves with grace no matter where they are or when. At larger events, it is possible that you may be seated beside a potential client at a restaurant or even on the plane. Practicing discretion at all times is paramount to maintaining a clean, respectable public image.
- Proper attire is required at all times. Your trade show booth staff’s appearance will send as clear a message as the trade show display itself. Staff should look polished and professional during the show and after hours. Remember, you never know when you are going to run into a potential customer. You may even want to design articles of clothing sporting the company logo for after hours.
- Party time should be kept to a minimum. Trade shows can be fun, especially if the event is in a city with an exciting night life. While it is okay for your trade show booth staff to have a good time, they should also practice restraint. Facilitate this by creating a set of company guidelines for trade show booth staff regarding after hours conduct and alcohol consumption.
Trade show booth etiquette is a key component of a successful trade show campaign, and works symbiotically with the design element. ADM Two staff are experts on trade show display design, so give us a call at (813) 887-1960, and one of our staff can assist you with your display needs. Also, check out some of our other articles to get ideas for trade show display design and graphics.