When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials and presentations to increase leads and the return on your investment.

Each Show Is Different

The size of the show should not affect your marketing efforts. Smaller shows have fewer attendees, yet there tend to be more decision makers in the crowd. These shows provide more direct and in-depth engagement, requiring you to use longer sales pitches to qualify your leads.

In larger venues, attendees can experience information overload. You’ll want to keep your messaging simple and straightforward. Your pitches and engagement should also be brief, so you can focus on the people most interested in your products and services.

The Perfect Booth Design

Scalable and modular booth designs are innovative structures that provide more design possibilities. You can mix and match pieces to fit the show and your budget. These designs save you money because they are adaptable to the space and needs of each show.

This Healthesystems booth is scalable. Many of the pieces of this large island orientation have been used in other trade shows, both large and small, making this booth extremely versatile and saving Healthesystems a ton of money.

The below photos show other orientations of some of the same booth pieces.

It’s about Value

Attendees need to know your value proposition, so they can make quick decisions about your products and services. This should be captured in your booth design and sales materials. Then, you can further qualify any leads through your sales pitches and different types of attendee engagement.

If you’re looking to update or upgrade your exhibit with backlit displays, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960. No matter where your event takes place, one of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.

Awards, Blog (Exhibit Insight), Custom, Trade Show, Trade Show Customization

Award Winning Trade Show Booth for Helios – Giving Thanks

2015-12-02 Nikki Devereux

Creating an award winning trade show booth design is no one man job – it takes team work and collaboration. Our collaboration with client Helios has yielded not one but TWO award winning trade show booths. This is something special – there is a sort of magic in teamwork that is so consistently good. We want to give thanks to Helios – we couldn’t have done it without them. Their ideas combined with our ideas and lots of excellent craftsmanship from our staff produced two incredible trade show booths.

ADDY Award Winning Trade Show Booth

Our first award with Helios was a silver ADDY at the American Advertising Federation Awards held by local Tampa Bay chapter February, 2015. The trade show booth was custom designed and fabricated by ADM Two in preparation for Helios to participate in the 2014 National Workers’ Compensation & Disability Conference in Las Vegas.

“Our goal was to create a contemporary and clean, yet inviting environment for our 600-square foot space at the 2014 National Workers’ Compensation & Disability Conference,” stated Sarah Berger, VP of Marketing for Helios. “ADM Two collaborated with us to meet our visual and functional objectives and help us realize this vision.”

To achieve the look and feel the client wanted, ADM Two incorporated two vertical towers that provide height along with a feature canopy that spanned the booth space in Helios orange. The space features a welcome area, casual white seating, a private meeting room for quiet one-on-one discussions, and a rollable wood floor to finish the sustainable and inviting look Helios wanted in order to stand out at the show. The result is a truly stunning visual display that is also very functional. It was a perfect fit for the client, and that is what we strive to achieve with every trade show booth we create.

Helios’ award winning trade show booth.

“We understand that companies are on strict budgets but still need to make an impact at trade shows,” said Shannon Bennett, ADM Two’s vice president of sales and marketing. “By repurposing existing components, refreshing them with new treatments, selecting cost-efficient finishes, and keeping the design simple, we were able to produce the Helios trade show booth for half of the industry’s standard square foot price. While we are proud to win the ADDY, we are more pleased that our design worked for our client.”

Best in Show

Winning the ADDY and creating a beautiful trade show booth at a great price set the stage for the next collaboration, which was a custom trade show booth for Helios’ participation at RIMS in New Orleans. The booth we created won Best of Show and appeared in the trade show publication.

This award winning trade show booth featured many of the same elements that allowed Helios to stand out at the National Workers’ Compensation & Disability Conference. The wood, the comfortable seating – all conveying the warmth of a home away from home – creates an atmosphere that is welcoming. Small details like table art and potted plants make a world of difference. It’s the little things that make a home.

Helios’ award winning trade show booth at RIMS New Orleans.

A little information about Helios

Helios is the new name for Progressive Medical and PMSI. It is bringing the focus of workers’ compensation and auto-no fault pharmacy benefit management, ancillary services, and settlement solutions back to where it belongs – the injured party. Along with this new name comes a passion and intensity on delivering value beyond just the transactional savings for which Helios excels. To learn how Helios’ creative and innovative tools, expertise, and industry leadership can help you, visit www.HeliosComp.com or call 800.777.3574.

ADM Two doesn’t just envision potential, we make your vision a reality, no matter what the circumstances. Creating an exciting and engaging award winning trade show booth starts with choosing a great team to help with design. We can even help you with your sustainable trade show practices, which will save you money and save the planet. ADM Two are experts in custom trade show fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles for information about trade show booth design and museum fabrication.

ADM Two Case Study, Blog (Exhibit Insight), Custom, Trade Show, Trade Show Customization

Custom Trade Show Fabrication Case Study – South African Department of Trade

2015-11-24 Nikki Devereux

Our recent project, completing the custom trade show fabrication for the South African Department of Trade, highlights many of our strengths as a team. One of our partners, Mobius Exhibits, came to us with the RFP for the project. The ADM Two design team came up with the overall design based on the written RFP. It required at least eight individual kiosks within the space, a reception area, a conference room, and a lounge. It was a big project, but ADM Two excels in creative problem solving, and this was definitely a challenging project that would require a great deal of creativity.

Mobius Exhibits came to Tony Ricci, our Senior Account Executive and relationship-building master. Tony builds a rapport with clients and keeps in touch with them for life. People trust him, because he is not just an account executive, he is an ally; he cares about their business as if it were his own. Mobius Exhibits is one of his well-regarded industry contacts, and they knew they could trust Tony and ADM Two to create something that would wow the client.

Rendering for the custom trade show fabrication for the South African Department of Trade.

One of the most challenging factors for the South African Department of Trade custom trade show fabrication was time. This was going to be a big build, and our team knew that the typical time for completion of a project this size is around four to five weeks. On top of that, the time zone difference between South Africa and Florida is drastic and caused delays in communication and review. Despite these challenges, ADM Two completed the project in less than two weeks, including the management of the supplied graphics and content. We have the ability to prioritize in this way because we give personal attention to each and every project. If we know that a project has a tight deadline, our team collaborates to make it happen. Teamwork is essential during these tight deadlines, and because our team is like a family, we are able to communicate and work together to make the most of our time and skills. It is one of our greatest strengths.

In order to accomplish this incredibly tight deadline, we knew we had to save time on the fabrication. We decided to use some of our existing rental inventory for the reception area and conference room. The custom trade show fabrication came into play with the kiosks. We custom built them to fit the specs of the project and to create that unique feel that gives custom trade show fabrication its curb appeal. The custom pieces will remain in the ADM Two rental inventory. Blending custom fabricated pieces and rental pieces is a great way to save time and money, while still accomplishing that custom feel.

This project also posed the challenge of limited artistic direction. Because of the time difference and often little direct communication, ADM Two had to use a great deal of intuition and industry experience to complete the design. Knowing what we know about this industry, the nuances of trade show traffic, attendee engagement, and other factors, we were able to create a design that suited the client almost perfectly. In the end, the customer was very happy with the result and the show, CAMEX, held in Dallas, TX, was a success.

The finished pavilion for the South African Department of Trade at the CAMEX Trade Show in Dallas, TX.

The vision of the South African Department of Trade is to foster a dynamic industrial, globally competitive South African economy, characterized by inclusive growth and development, decent employment and equity, built on the full potential of all citizens. For more information, visit the website HERE.

ADM Two doesn’t just envision potential, we make your vision a reality, no matter what the circumstances. Creating an exciting and engaging custom trade show fabrication starts with choosing a great team to help with design. We can even help you with your sustainable trade show practices, which will save you money and help the planet. ADM Two are experts in custom trade show fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles for information about trade show booth design and museum fabrication.

ADM Two Case Study, Blog (Exhibit Insight), Custom, Trade Show, Trade Show Customization

Custom Trade Show Booth Case Study – Global Refining Group

2015-11-19 Nikki Devereux

When working with custom trade show clients, we encounter many different clients that span countless industries. This is what is so exciting about our work – we get to learn more about familiar companies and brands, and in some cases we learn about industries that we never even knew existed. Each of our clients has unique needs, so during the design and fabrication process, we are kept on our toes. Our custom trade show team assesses the client’s brand from every angle to determine design, functionality, and technology.

Global Refining Group

One of our recent projects was a custom trade show booth for Global Refining Group. They were attending the ARA Show in Charlotte and needed something to showcase their brand as an industry leader with cutting edge technology and processes. The custom trade show booth we helped Global Refining Group fabricate was just that – sleek and modern, with a technology edge. The simple lines, colors, and metal evoke technology, while the wood floors are down to earth, providing a balance that keeps visitors feeling grounded.

Technology mixes with earthy in this well-balanced custom trade show booth.

The clients were duly impressed with the trade show display, as were other trade show attendees.

“We received many compliments on the booth and in my opinion we were by far the best there!” said the client after the show was over.

That’s what we love to hear. We enjoyed collaborating to design the trade show booth and we enjoyed learning about what Global Refining Group does. We even learned some interesting facts along the way.

Global Refining Group custom trade show booth – the other side.

Global Refining Group is a catalytic converter recycling and processing company that serves clients worldwide. Their processing system is one of the most efficient in the world and they have spent years of research and millions of dollars on its development.

Have you ever hear of platinum group metals? These are the metals that are being recycled and processing by Global Refining Group. They are a family of six precious metallic elements clustered together on the periodic table. The six metals are ruthenium, rhodium, palladium, osmium, iridium, and platinum. These metals are resistant to wear and tarnish, chemical attack, possess excellent high-temperature characteristics and stable electrical properties, which makes them useful in a variety of applications. Check out Global Refining Group’s website if you want to learn more about what they do: http://globalrefininggroup.com/

One of the reasons we love this business so much is learning about what our clients do and helping you design something that will facilitate a part of what you do, whether it’s corporate office design, trade show booth design, or museum fabrication. ADM Two doesn’t just envision potential, we make your vision a reality. We can even help you with your sustainable trade show practices, which will save you money and help the planet. Give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Check out some of our other articles for information about trade show booth design and museum fabrication.

Blog (Exhibit Insight), Trade Show Customization

Notes from the Trade Show Floor – InfoComm

2015-07-22 Nikki Devereux

Trade Show Floor Photo Journal

A couple weeks ago we attended InfoComm, held at the Orange County Convention Center. InfoComm International is the trade association representing the professional audio-visual and information communications industries worldwide. The trade show provides audio-visual professionals with the ultimate experience. From the latest technology to engaging educational sessions, InfoComm packed the future of audio-visual into that showroom. Our photo journal below demonstrates a host of great, innovative ideas from the trade show floor.

Flooring

We were especially impressed with the unique flooring choices, from a nice organic wood to colorful geometric designs. All of these flooring choices were made with the intention of solidifying the brand and communicating a message. Remember, every element of your trade show booth is an opportunity to tell the story of your brand.

Wood flooring in this trade show booth adds a home-like atmosphere.

Footprints are cute and create memorable imagery for the word “leopard.”

This graphic flooring is colorful and drives the concept of technology home.

Instantly recognizable Monopoly-inspired board game flooring creates a fun atmosphere and draws a lot of attention. Matching wall graphics and three dimensional “game pieces” tie it all together.

Virtual Presenter

One booth had a virtual presenter, who came to life and spoke to you when you press a console. Pretty cool!

Loved this virtual presenter.

Monitors

The Christie trade show booth had a measurement in the carpet to guide you on pixels of the imagery you were seeing.

TD-X used some cool geometric patterns to mount their monitors in a way that was truly outstanding.

Double Decker

It was hard to miss this beautifully designed double decker on the trade show floor by Denon Professional, and even harder not to walk inside.

For more information about InfoComm, visit their website at www.infocomm.org.

Create an exciting and engaging trade show booth by using a dynamic trade show floor. ADM Two are experts in exhibition booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.

Blog (Exhibit Insight), Trade Show Customization

Trade Show Booth Customization and Personalization – Industry Trends

2015-07-15 Nikki Devereux

Recently we read an interview with Mel White, one of the general managers of Classic Exhibits. We were particularly interested in this interview because we have been an affiliate of Classic Exhibits for years; we offer their products as an option for our clients who want tailored solutions, but do not have the budget for a custom trade show booth. White briefly discussed trade show booth customization and personalization as top industry trends.

“Probably 75% of what we build is either a customized kit or completely custom, which means that customers are focusing on personalized solutions first – what do they need to be successful at a trade show, an event, or in a retail setting,” said White during the interview.

We were surprised that White bypassed technology (though he later circled back around to discuss the vast advances in trade show technology), but ultimately we agree. Trade show booth customization and personalization are extremely important in the industry, and we are on the cutting edge of both.

It’s great to know that people are placing value on refining their trade show booth to reflect their brand, rather than choosing the cheapest option that ultimately lacks character. If you want to have your cake and eat it too, we have multiple solutions that are both highly customizable and affordable. So, while we specialize in custom designed and fabricated booths where the sky is the limit, we also offer many products that meet the needs of smaller companies with big personality.

Meet the Idea Gallery, where you can browse our huge selection of hybrid exhibits, portable exhibits and a la carte items. We have a wide selection of items that fit any size or style booth, and we can help you create a custom trade show booth to show off your brand.

Trade show booth customization doesn’t have to cost a fortune.

Trade show booth customization doesn’t end with the booth itself. We have options for flooring, lighting, monitor stands, and kiosks. It can be overwhelming, but we’ve been doing this for generations. We will help bring your vision to life.

Create an exciting and engaging trade show booth by working with an expert at ADM Two. We have an eye for trade show booth design and the experience to customize to your budget, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and trade show staff etiquette.