Technology

Trade Show Technology: Top 10 Trade Show Apps

Over the years, we have written about trade show apps and why they are important for your trade show to be successful – they offer more interaction and quick data capture about your brand.

Our research has found 10 low-cost to no-cost apps. These are easy to set-up and use right away. Before you look into customized software, take a quick look at what’s already out there.

trade show apps

Scheduling

When I Work – With this free app, you can create and view personnel schedules, organize booth coverage, communicate with your team and make calendar requests.

TeamUp Calendar – A cloud-based app that’s free for small companies with only a few people on the team. As much as it is an organizer and calendar, it also keeps room bookings and customer meetings.

ShowGo Mobile – This is an easy-to-use software that is robust enough to handle all of the key trade show management tasks, which include budgets, reports, wizards and templates for planning.

Capturing Leads

Leadature – Available for both Android and iOS, this app scans badges and business cards, measures interactions and generates reports for Excel.

iLeads – This app allows exhibitors to track leads and follow up with them during and after the show. Uses QR code scanning or manual entry of event attendees.

CamCard Business – Quickly scan or exchange business cards with CamCard, rated 4.2 at Google Play Store. CamCard also has many other features to organize and collaborate with others.

CDS Xpress Connect – More like a trade show assistant than an app, CDS Xpress Connect has many of the same features as other card scanners with the addition of lead qualification and appointment scheduling. Plus, it’s free!

iCapture – Last but not least, iCapture scans trade show badges and business cards, too. It also syncs with your CRM and sends documents with only a couple clicks.

Surveys

QuickTapSurvey – Surveys are a great way to capture and qualify leads at your next trade show. This app also gathers valuable feedback from customers on your brand. The monthly cost is worth it if your company does three or more trade shows a year.

iSurvey – This app allows you to collect attendee data while offline. It also connects multiple devices to give real-time stats, all for less than $10 a month.

Successful trade show attendees pay attention to all the details, from trade show technology to great design. ADM Two are experts at trade show booth design and fabrication, so give us a call at (813) 887-1960. One of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show graphics and trade show staff etiquette.

Technology: Do Tradeshow Attendees Really Use It?

trade show technology

Technology for tradeshows has evolved beyond simple displays and digital banners. Today, exhibitors use tablets and applications to engage with more people and gain more leads. What’s even more exciting is that these advances in technology contribute to the attendee experience rather than take away from it.

Attendees want to be impressed. They want to learn more about products and services that can help them succeed. They want to cut through all of the clutter and find the companies that are right for them. Some of the latest technology offerings can give them the chance to interact with your brand and in a new and unique way, and make it more seamless and efficient for them to find the right product for their business.

All the latest in high-tech gadgets can be expensive, such as VR headsets that start around $600 for a high-quality set. Another gadget that is sure to impress – high quality 3D printers that start around $1,350. This begs the question, is it worth the investment?

Let Them Know When and Where

The use of technology begins before the tradeshow, primarily during pre-show marketing campaigns. Emails can point them in the direction of event apps and web pages that can set appointments, as well as help keep track of pre-qualified booth traffic.

This continues during the show, where apps and smart phones increase engagement. These also spark conversations in the booth, as well as on social media. Research shows us that event professionals rely on social media for special promotions to attract even more attendees to their booth. If you can guarantee that enough people will be interacting with your tradeshow booth, it’s probably worth it to spend the extra money to wow them.

Interactivity

Touch screens, RFID, VR, and smart phones can engage booth attendees with interactive product demos and individualized presentations. The booth transforms into a brand experience and leaves memorable impressions. The more interactive your attendees are, the more apt they are to share their information and need for products and services.

Coming in closely behind your website, events and tradeshows are the second most effective marketing tool for your company. Digital signage and presentations are actually cost-saving, because they are customizable for every show. Plus, technology brings a sophisticated look to any booth design.

The Proof Is in the Leads

When you incorporate more technology in your tradeshow marketing, you’ll increase engagement. This quickly translates to generating more qualified leads, expanding your network, and creating a buzz around your brand.

If you’re looking to update or upgrade your exhibit with more technology, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your tradeshow needs, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

How to Make an Interactive Trade Show Booth

For a successful trade show, the details within your presentation can make all the difference. One major component is interactivity—engaging potential clients through subtle or dramatic ways to capture their attention. Having an interactive trade show booth is the key to long-lasting impressions. Memorable interactions can translate into business opportunities and sales.

Below are some great tips for you to improve upon your trade show presence. These go beyond the booth and don’t require a lot of space.

Smartphone lounge – Over the course of your trade show, visitors will need to charge their smartphones and tablets. Offer them a respite and some power. Nothing is for free, so ask to scan their business card prior to using your juice.

trade show interactivity

This Ocean Optics display is the perfect example of trade show booth interactivity using product demos.

Product Demo – Make this an integral part of your interactive trade show booth experience. Spread out your demonstrations and have a schedule available for attendees to refer to. You can impress them with a polished presentation, and make it as hands on as possible. A consistent show of product value will educate interested buyers, as in the Ocean Optics example to the right.

Booth Technology and Graphics – Pictures and graphics can tell your story at a passing glance. Do yours? If not, they should. Use large displays to create separate spaces serving as walls. These interactive trade show booth displays can also capture the attention of show-goers with limited time.

Giveaways – Always have something small for anyone entering your space. Save the quality giveaways for special, potential customers.

Games – Not too elaborate. Think of fun, engaging ways you can reach out to the audience, while presenting your brand message. These could be great ways to hold their attention between demos.

Don’t forget to get their information. Sales leads are expensive, especially qualified leads that come from a trade show. Increase your ROI by increasing opportunities for information capture and direct sales. Interactivity is the quickest way to do it.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

Trade Show Tech and Trends: What to Look for in 2017

Technology is incorporating itself more into trade show booths than ever before. Remember when plasma screens came onto the scene over ten years ago? Unfortunately, you needed a couple linebackers to lift one that was over 50 inches. For 2017, trends for trade shows will be about portability and experience—having the “Wow!” without the weight.

trade show tech

With the rise in mobile and touch technology, people love to experience tech with their hands. This is a big plus for exhibitors, because it changes the way they interact with you and your products. And, high-tech is becoming more affordable to incorporate into your display. We have a short list of new technologies and show trends to look for during 2017.

Tailored Presentations – Offering unique experiences at your booth creates lasting impressions. Large format touch screens allow visitors to “choose their own adventure” while they are exposed to a presentation about your products and services. On the back-end, analytics can be generated, much like your website and click-through rates.

Mobile Apps – Here’s a great way to send invitations, locate attendees, and track visitors’ behaviors. There are a whole range of inventive trade show applications to bring visitors to your booth..

AR / VR & Wearables – New trade show tech is interesting and fun. Those funny looking goggles are catching on and people want to wear them to see what all the buzz is about. Incorporating virtual reality into your booth and presentation will create memorable experiences.

Phone Charging Stations – Battery life in smartphones seems to be dwindling more and more with the latest versions. For a tradeshow attendee, a dead phone feels like being cut off from all of civilization. Come to your visitor’s rescue with a free charging station incorporated into the theme of your display.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place and no matter what trade show tech you need. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.