Client Spotlight

Prime Medical Case Study: Building Big Relationships in 100 Square Feet

Prime Medical is a company that proves that small trade show spaces like portable booths can make a statement and elevate your business when done correctly. A 10×10’ booth can make such an impact that you could begin a relationship with a literal household name – CLOROX – at your very first trade show. Read on to find out how Prime Medical made an impression on one of the most recognized brands on the planet.

“We exhibited our first 10×10’ booth at APIC – ADM Two helped us choose the right booth and graphics to make a great first impression,” says Wendy Brady, vice president of marketing of Prime Medical.

prime medical portable trade show booth

Prime Medical came to market with a brand called “Safety.” They wanted to showcase the product in a clean, professional way and avoid the table and pull up banners type of display. A 10×10’ portable display was a good way to have a booth that looked like a mini showroom, which adds credibility. At the same time, the portable booth was budget friendly so they didn’t blow their marketing budget out of the water with their first trade show. We’ve discussed this before in other articles about Portable trade show booths (link to Portable Trade Show Booth section here).  ADM two listened to Prime Medical’s challenges and took their existing design to a whole new level.

“New companies sometimes cut corners but it’s important to have a professional appearance in trade shows – our 10×10’ booth added a level of professionalism that we wouldn’t have had with a table and banners,” says Brady.

portable trade show booth product display

Adding to the level of professionalism that helped their brand soar is Prime Medical’s booth representatives. The staff are knowledgeable, engaging, and great relationship builders, which helped position Prime Medical as a trustworthy company that has roots and a future. A booth can get you halfway there, but super polished brand representatives like Prime Medical’s staff land big deals with companies like CLOROX.

As far as visuals went, through our collaborative work with Prime Medical on their booth, we helped make smart decisions about graphic placement to achieve maximum exposure. We used our understanding of the dynamics of a trade show booth and worked with Prime Medical create a booth with points of interest and smooth traffic flow so as not to make people nervous with a crowded space. Having a welcoming, open space is just as important as graphics, technology and staff. Some attendees won’t even enter a booth that seems crowded or doesn’t have enough exit points.

“We came to ADM Two with a design from our graphic designer and they helped to take these ideas and make them work for display and trade show booths, which is much different from traditional print and digital design,” says Brady.

The booth was a success. Prime Medical came away from that APIC show with interest from Clorox, and developed a relationship with the brand. Now they are growing the size of their booth and ADM Two is helping them with the new design.

Says Brady, “With designing the new booth, now we have experience and history, and we better understand the dynamics of a booth and where to place certain graphics, and the trade show dynamic of design that helps people walk through your booth more comfortably, creating interest. Now we can work together to create something even more interesting and draw more traffic. ADM Two has been really helpful during the entire process, they made it fun and creative and they communicate with us where and when we need. They’re really flexible.”

Get in touch with the ADM Two team if you, too, want to see how powerful a portable trade show booth can be.

Creating an Experience with PSCU – Client Spotlight Part I

Creating an experience is something we believe in wholeheartedly because it is so focused on the client. PSCU does this especially well. We have worked with PSCU several times over the years, so we have a rhythm with them when it’s time to do a trade show booth or environment project. As always, creating an experience for their clients was one of their main goals. The experience they wanted to provide was a fresh, inviting and innovative space to connect in order to foster relationships. We created two pieces for them based on the overall goal – a trade show booth for the Governmental Affairs Conference (GAC) and an environment piece for their Member Forum in Nashville, TN.

creating an experience trade show

Creating an experience for PSCU customers started with a large, open design.

PSCU is a leading provider of traditional and online financial services for credit unions. Representing more than 800 credit unions, PSCU offers credit, debit and prepaid card servicing to its customers, as well as online bill payment services. However, the company strives to do more than offer products and services – helping their clients to strengthen member relationships and cultivate revenue growth is a priority. They wanted their trade show booth to impart all of these facets.

The GAC is a pivotal event for PSCU. GAC is where credit unions converge to advocate for themselves and remind lawmakers why credit unions are the best choice for Americans. For this and all events, PSCU wants to be innovative and captivating, and that is just what we accomplished in partnering with them on this trade show booth.

Creating an Experience with Design and Interactivity

We created a 40×50’ booth for the GAC, with several areas for interactivity and connection with trade show staff. The size of the booth reflected the size of the organization – as one of the largest and most well-respected credit union service organizations in the country, PSCU needed to have a presence with impact. We included comfortable living room style seating areas for a more casual, inviting atmosphere, as well as tall bar-style tables for group discussions. A separate area showcased the giveaways – selfie sticks in slick PSCU branded packaging. On the selfie stick boxes was the hashtag #CUSelfie, which encouraged attendees to snap a selfie and share with the hashtag. This automatically entered them into a contest to win an Apple iPad. This created a very engaging and exciting buzz around the PSCU trade show booth (who doesn’t want a free iPad?). Trade show attendees were eager to gather around the PSCU booth and because of this the staff had plenty of opportunity to connect with them and inform them of PSCU’s products and services.

trade show giveaway

Selfie stick giveaway with #CUselfie for a chance to win an iPad!

Another very cool innovation aspect of the booth (which attendees LOVED), was an interactive vertical screen. When a people asked questions, the responses actually came from a live actress who was listening to the attendees in order to give personalized responses. It was a great way to be innovative and fun while at the same time showing that PSCU cares and is listening. Needless to say, the PSCU trade show booth was abuzz with activity throughout the day because of their brilliant interactivities.

pacs trade show experience

The PSCU experience included this interactive vertical screen.

The overall design of the trade show booth was very open and inviting. Much of the furniture and the electronics were white, which imparted a clean, modern, tech-savvy feel, while the green from the PSCU logo evoked harmony, growth, and safety, and is also the color most associated with finance. An accent of blue evoked trust, loyalty, wisdom, and confidence, all traits that we want to see in an institution that handles our money. Overall the look is very bright, modern, and friendly, and bespeaks PSCU’s innovative, client-centered approach to all they do.

“We want our booth to be about the member experience (i.e, our credit union members), and ADM delivers. They do a great job designing and executing the production of an ‘experience-centered’ display that actually engages our members and gets them involved in activities and discussions with our team members,” said Byron Loper, PSCU’s program manager for conferences and events. “We value partners that are flexible, creative, and willing to go the extra mile to provide us the best possible product for our members and the industry.”

pacs creating the experience

Clean, modern, inviting – all part of creating the experience for PSCU’s clients.

Don’t forget to check out Part II of our project with PSCU and visit their website at www.pscu.com. It was such a pleasure to work with them on this trade show booth and creating an experience is what we do best. For more information on how we can help with your next interactive trade show booth, call us at (813) 887.1960 or email [email protected].