Recently we finished another project or our client, PSCU. As we discussed in our case study about PSCU, they are always looking to create an experience. Whether it is through giveaways, interactive elements, or just creating a comfortable space for visitors, PSCU does a great job of welcoming and keeping trade show booth visitors.
For their latest booth, PSCU incorporated several interactive elements from previous booths. The brand is showcased in the same sleek, elegant design used for all of their communications and displays, with a slightly different layout and more kiosks for demos and information.
If you look at images below of their previous booths and the 2016 Member Forum, you’ll see how the brand identity remains consistent through in each display.
2016 PSCU Member Forum
PSCU trade show booth at the Governmental Affairs Conference.
Don’t forget to check out Part II of our project with PSCU and visit their website at www.pscu.com. It was such a pleasure to work with them on another trade show booth and creating an experience is what we do best. For more information on how we can help with your next interactive trade show booth, call us at (813) 887.1960 or email [email protected].
This past Sunday the ADM Two team joined forces at Pin Chasers bowling alley in Tampa for The 8th Annual Jason Ackerman Memorial Bowl-A-Thon. The Jason Ackerman Foundation focuses on improving the lives of youth who face and/or have survived challenging circumstances through educational support and entertaining experiences. We had a blast, all while giving to a good cause. What a great way to spend our Sunday evening.
ADM Two sponsored a lane at the Jason Ackerman Bowl-a-Thon last Sunday.
As part of our participation in the event, we sponsored a charging station, which was packed by the end of the evening. It seems like a charging station is just what the Pin Chasers bowling alley needed in our technology dense world. We will also be sponsoring a charging station at Wine Wednesdays at Westchase, also benefitting The Jason Ackerman Foundation. Stay tuned for more information about Wine Wednesdays, which will start in October.
ADM Two sponsored a branded charging station at the Jason Ackerman Memorial Bow-a-Thon.
Jascon Ackerman Memorial Bowl-a-Thon in progress.
ADM Two’s sponsored lane at the Jason Ackerman Memorial Bowl-a-Thon.
ADM Two specializes in custom trade show booth design, but we also provide our customers with individual items like charging stations, banner stands and kiosks. ADM Two staff are experts on trade show displays, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Check out our Idea Gallery for a complete list of portable and hybrid products.
Corporate environments are becoming increasingly design-oriented, comfortable, and fun. While incorporating all three of these elements may not be a good fit for your brand or your budget, it is a wise decision to assess your corporate environment – both functionally and aesthetically.
Think about your product or service. How do you want potential clients to view you and your business? When was the last time you updated your office interior? If it’s been a long time, and if you want your clients to picture a drab, fluorescent-lit, white-walled bore, then don’t change a thing. If, on the other hand, you want to convey a smart, or fun, or brazen company and culture, then you are going to have to rethink your office interior.
The Priel Salon wanted a luxurious yet sophisticated feel for their corporate environment.
Hiring a professional corporate environment designer and fabricator can take some of the guess-work out of creating your vision. A professional designer can recommend colors, fabrics, artwork, furniture, technology, and anything else that will help to define your brand.
Corporate Environment Color
Color plays a powerful role in your message. You will probably want to use your logo colors, but you should consider incorporating other complimentary or contrasting colors to achieve a certain feel. There is a science to color – a professional designer will know how to convey your message with color.
Images/graphics
Use images of your previous projects, your team outings, and cool company graphics as wall art. If your firm does creative work, consider showcasing some of your projects on the walls.
Furniture
Think about your clients, guests and employees. You want everyone who walks in the door to be comfortable. Happy employees do better work and comfortable guests and clients return, which means you have more work. Make sure they feel at home. What better way to keep them coming back?
Lighting
Lighting is important no matter where you are. Create a homelike feel with warm lamps and get rid of the fluorescents – no one likes them.
ADM Two are experts at corporate interior fabrication, and we have a team of designers that can make your dream office a reality. In fact, bringing corporate offices back to life really satisfies us, because we know those shiny new offices are making a lot of lives brighter and more interesting every single day. Check out this article by Forbes for office space ideas from corporate giants.
Creating an exciting and engaging corporate environment design starts with a top design team like ADM Two. Give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your office needs. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.
In a previous article, we discussed some ideas for creating an exciting and memorable experience for visitors of your trade show booth. There are many ways to capture attention, and we love to work with clients who approach this in an innovative way. Recently, we worked with super creative marketing firm HCP & Associates to fabricate a custom trade show booth for DENTCO at the PRSM National Conference in Philadelphia.
DENTCO’s inline custom trade show booth is always fresh and exciting, as they use captivating, extraordinary graphics. However, this year, they brought one of their graphics to life for the maximum wow effect. The ice princess character from DENTCO’s “Face of Your Exteriors” campaign worked the trade show booth space like no other! One certainly could not miss her.
DENTCO’s Ice Princess was a trade show booth success!
DENTCO maintains the exteriors of large retail chain stores and restaurants by providing management for snow removal, landscaping, parking lots and other exterior services. HCP came up with the “Face of Your Exteriors” campaign to make the elements personal, bringing a face and life to each specific season and service. The visuals are stunning, especially in the trade show booth, where they are larger than life.
DENTCO’s larger than life trade show booth graphics.
Says Senior Strategist/Partner at HCP & Associates, Eric Polins, of the campaign, “Once the campaign became established online, in national publications and trade shows, we had always planned on having the real ‘Snow Queen’ make her appearance! We have created mascots in the past that were successful, but this went beyond our expectations; it allows us to create multiple personalities with an emphasis on seasonal change and all of DENTCO’s unique services. If you liked the Snow Queen at the PRSM show, wait until you see who shows up next year!”
The ice princess with Eric Polins at the PRSM National Conference.
HCP & Associates is a Tampa-based marketing consulting firm that has been working with Michigan-based DENTCO for 15 years, and they came up with the “Faces of Your Exteriors” campaign about 3 years ago. We are certainly looking forward to seeing what HCP comes up with next for DENTCO’s trade show booth graphics and characters.
Creating an exciting and engaging trade show booth starts with choosing the right trade show booth fabricator and designer. ADM Two are experts in trade show booth fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.
Helios Trade Show Booth Fabricated by ADM Two Wins Best in Show at RIMS New Orleans
Tampa Bay’s premier exhibit display company fabricates another award winning custom trade show booth for Helios.
Tampa, FL, May 13, 2015 –(PR.com)– ADM Two, a Tampa Bay-based trade show and museum exhibit company, teamed up with Helios to create an award winning trade show booth –Best in Show at RIMS, New Orleans.
This isn’t the first time Helios and ADM Two worked together to create an award winning design. The Helios trade show booth that ADM Two fabricated in February of this year won a silver ADDY at the American Advertising Federation Awards held by the local chapter in Tampa.
“Helios is a great client to work with – we love their sense of warmth and their desire to create a ‘home away from home’ for trade show attendees,” said ADM Two VP of Sales and Marketing Shannon Bennett.
The final 20’x30’ booth design includes fabric, white furniture, table art, plants and a rollable wood floor to finish the modern look Helios wanted in order to stand out at the show. The warm, welcoming feel of the booth was a hit at the show.
About ADM Two
Founded in 1983, ADM Two Exhibits & Displays is a trade show and museum display company that specializes in custom design and fabrication. Our 39,650 square foot design center and workshop is located in the airport district of Tampa with easy access to major cities throughout the Southeast. Services include sales and custom manufacturing of trade show booths, museum exhibits, corporate interiors and retail showrooms. For additional information, please visit www.admtwo.com or call 813.887.1960.
About Helios
Helios, the new name for Progressive Medical and PMSI, is bringing the focus of workers’ compensation and auto-no fault pharmacy benefit management, ancillary services, and settlement solutions back to where it belongs – the injured party. Along with this new name comes a passion and intensity on delivering value beyond just the transactional savings for which we excel. To learn how our creative and innovative tools, expertise, and industry leadership can help your business shine, visit www.HeliosComp.com or call 800.777.3574.
Helios custom trade show booth fabricated by Tampa-based ADM Two.
Contact Information
ADM Two
Nikki Devereux
917.251.1187 Contact
www.admtwo.com
Great design is often esoteric, enigmatic. You look at something and it just feels… right. Whether it is a custom trade show booth design or the cover of a book, great design is inviting, compelling, sometimes even comforting, as in the case of the Helios trade show booth at the RIMS show in New Orleans. ADM Two fabricated the custom trade show booth by repurposing exhibit properties seen in Helios’ previous designs. The resulting 10×30 booth won the Best in Show award for small booth. It was a hit!
Helios wins the RIMS Best in Show Award with their warm and welcoming custom trade show booth fabricated by ADM Two.
ADM Two helped Helios make the decision to use fabric for the graphics instead of the usual vinyl – while they were nervous about the transition, they went ahead with the new material in the custom trade show booth. It was the best possible decision, especially under the circumstances. It turns out that during installation, a forklift hit one of the walls and it had to be repaired. If the graphics had been vinyl they would have been ruined. Since they were fabric, they were not damaged and no one knew the difference!
The fabric graphics were bright and crisp, perfect for Helios’ dynamic logo and appealing color scheme. They limited the use of text and let the evocative logo and floor plan speak to potential clients. Helios also wanted to convey the warmth found in the previous two custom trade show booths that ADM Two fabricated, so that was kept in mind as the trade show booth design was created.
Helios custom trade show booth fabricated by ADM Two.
The naturally warm colors of the logo are perfect for conveying familiarity and warmth, and design was kept very simple and direct. People could enter from almost any side of the booth – a nice open and welcoming floor plan. The final touches of chairs and flowers add a home-like effect to the overall feel. Winning the Best in Show award was a true testament to the success of this collaboration.
“Helios is a great client to work with – we love their sense of warmth and their desire to create a ‘home away from home’ for trade show attendees,” says ADM Two VP of Sales and Marketing Shannon Bennett.
Creating an exciting and engaging custom trade show booth starts with choosing an experienced team. ADM Two are experts in custom trade show booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.
PCSU Staff dressed to the nines in their company colors, making a great first impression.
Your trade show booth is all ready to go – you have a beautiful design, impeccable marketing materials, and engaging presentations. Now you have to make sure that it all runs smoothly by selecting your trade show booth staff. Your trade show booth staff is as important as the design of the display itself. Below are some trade show booth etiquette tips that will ensure your staff creates the right atmosphere for your potential and existing clients.
Proper trade show booth etiquette starts with well-trained, knowledgeable staff. Staff should be experts who can field the variety of questions that will inevitably arise during a trade show. They should demonstrate a genuine belief in the product, and they should be trained on the do’s and don’ts of trade show booth etiquette.
Set goals for your trade show booth staff. The goals should adhere to the overall marketing goals of the company.
Good listening skills are key to excellent trade show booth etiquette. People like to be heard. If your trade show booth staff are empathetic listeners, they may be able to help a prospective client in a way that no one else can, and this will make a lasting imprint in the mind of the client.
Your trade show booth staff should be stellar hosts. If your trade show booth is the party, the staff should be the life of it. They should be warm and friendly, but not overwhelming. You don’t want to scare attendees away, but rather, make them feel comfortable and welcome.
Avoid drama. Your trade show booth staff are there to work, so keeping a professional demeanor is of utmost importance. There are business opportunities everywhere, both inside the trade show space and outside, so trade show booth staff should conduct themselves with grace no matter where they are or when. At larger events, it is possible that you may be seated beside a potential client at a restaurant or even on the plane. Practicing discretion at all times is paramount to maintaining a clean, respectable public image.
Proper attire is required at all times. Your trade show booth staff’s appearance will send as clear a message as the trade show display itself. Staff should look polished and professional during the show and after hours. Remember, you never know when you are going to run into a potential customer. You may even want to design articles of clothing sporting the company logo for after hours.
Party time should be kept to a minimum. Trade shows can be fun, especially if the event is in a city with an exciting night life. While it is okay for your trade show booth staff to have a good time, they should also practice restraint. Facilitate this by creating a set of company guidelines for trade show booth staff regarding after hours conduct and alcohol consumption.
Trade show booth etiquette is a key component of a successful trade show campaign, and works symbiotically with the design element. ADM Two staff are experts on trade show display design, so give us a call at (813) 887-1960, and one of our staff can assist you with your display needs. Also, check out some of our other articles to get ideas for trade show display design and graphics.
Just as trade show graphics are the foundation of a great trade show display, color is the foundation of great trade show graphics. Color evokes emotion, portrays personality, symbolizes temperature, and defines brands. The colors you choose for your trade show graphics will create the mood in your trade show display, so choose wisely. Hiring a graphic designer who specializes in trade show booth design is a smart idea – they will help you determine the perfect color palette to send your message out to trade show attendees, loud and clear.
The most powerful aspect of color is that it sends a nonverbal message. It can lead visitors through your trade show display, without them ever actually being told where to go. For example, red is the color of stop signs, fire trucks, and flashy sports cars. When we see the color red, we stop what we are doing and pay attention. Use red in trade show graphics to stop people in their tracks.
On the other hand, the color blue is a meditative, soothing color. When people see blue they tend to associate the color with trust and calm. Use blue in trade show graphics to evoke an intrinsic trustworthiness in your trade show display. Use a variety of other hues in your trade show booth design to create atmospheres of playfulness, longevity, wisdom, and even to impart the message that your company respects the environment.
Color is the first thing people see when encountering your trade show display, and it is something they are naturally drawn to. A well-planned color scheme will help you stand out in the crowd; this is especially important at trade shows, where you could be surrounded by hundreds of competitors.
Sky Golf uses black, white and natural wood to add an air of sophistication to their trade show graphics and booth.
The sky is the limit when choosing colors for your trade show graphics. Work with your graphic designer to choose the right colors for your trade show display space. This will depend on your own color preferences, the colors of your corporate logo, the overall marketing goals of your company, and even the location of the trade show. In order to maintain the integrity of your brand and speak to potential clients, your trade show booth design should seamlessly combine all of these factors.
Creating an exciting and engaging trade show display starts with great trade show graphics, but you can get as creative as you’d like with the rest of the design. ADM Two staff are experts on trade show display design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more ideas for trade show booth design and etiquette.
Trade show graphics are a fundamental part of your trade show booth design. With this in mind, think about hiring a graphic designer who specializes in trade show booth graphics. This person will have a better understanding of the dynamic nature of trade show display design, and you can work with them to create a comprehensive set of trade show graphics that flow throughout your entire display.
Having a clear, straightforward goal and message is the first step to great trade show booth design. “At ADM Two, we love working with trade show graphics designers. They help make the process a lot smoother, and the clients tend to be happier with the final product,” says Susan Canonico.
Trade Show Graphics Tips
Create a dynamic experience for your potential customers using some of the below tips.
Remember every level – There are multiple points of view in every trade show booth, from floor level to eye level to higher up. Place important information higher up on trade show banners so people can see them from across the room. This is your first opportunity to draw attention to your trade show display, so make it big – and impressive.
Avoid clutter and too much information – People have short attention spans and no one likes to look at a cluttered page. Keep it simple and to the point by getting your message across in less than 15 seconds.
High quality graphics – Make sure all images are of the highest quality. If the images on your trade show banners are blurry or pixelated, this will look amateur or careless. No one wants to work with a careless person.
Measure – Be sure to measure everything. If your graphics aren’t the right size for the monitor or trade show banners, they may get distorted or cut off. Even amazing graphics can look terrible if they are displayed on the wrong size monitor.
Color – Colorful, vibrant trade show graphics can be a major asset to the overall feel of your trade show display. Make sure they are printing correctly, they don’t clash, and they aren’t overwhelming. This is where a professional trade show graphics designer will be essential. He or she can help decide a color scheme that will align with your goals and your brand.
Font – A font sends a message before the person is even finished reading the message itself. Don’t overdo it, and make sure to choose a font that sends the right message. Graphic designers are great at this.
Impact – You want your trade show graphics to have an impact on attendees. Work with your graphic designer to make sure you are standing out from the crowd.
The graphics for this trade show booth are colorful and emphasize the company’s brand.
Creating an exciting and engaging trade show booth starts with great trade show graphics and booth design. ADM Two staff are experts on trade show displays, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more information on trade show booth design, lighting and etiquette.
Tampa Bay’s premier exhibit display company adds American Advertising Award to the trophy shelf
ADM Two, a Tampa Bay-based trade show and museum exhibit company, earned a silver ADDY at the American Advertising Federation Awards held by the local chapter on February 26 at Port Tampa Bay. The ADM Two team was recognized for the custom trade show booth designed and built for Helios, a workers’ compensation pharmacy benefit management company.
“Our goal was to create a contemporary and clean, yet inviting environment for our 600-square foot space at the 2014 National Workers’ Compensation & Disability Conference,” stated Sarah Berger, VP of Marketing for Helios. “ADM Two collaborated with us to meet our visual and functional objectives and help us realize this vision.”
The final 20’x30’ booth design includes two vertical towers that provide height along with a feature canopy that spanned the booth space in Helios orange. The space features a welcome area, casual white seating, a private meeting room for quiet one-on-one discussions, and a rollable wood floor to finish the sustainable and inviting look Helios wanted in order to stand out at the show.
“We understand that companies are on strict budgets but still need to make an impact at trade shows,” said Shannon Bennett, ADM Two’s vice president of sales and marketing. “By repurposing existing components, refreshing them with new treatments, selecting cost-efficient finishes, and keeping the design simple, we were able to produce the Helios trade show booth for half of the industry’s standard square foot price. While we are proud to win the ADDY, we are more pleased that our design worked for our client.”
About Helios
Helios brings the focus of workers’ compensation and auto no-fault pharmacy benefit management, ancillary services, and settlement solutions back to where it belongs—the injured person. This comes with a passion and intensity on delivering value beyond just the transactional savings for which we excel. To learn how our creative and innovative tools, expertise, and industry leadership can help your business shine, visit www.HeliosComp.com or call 877.275.7674.
About ADM Two
Founded in 1983, ADM Two Exhibits & Displays is a trade show and museum display company that specializes in custom design and fabrication. Our 39,650 square foot design center and workshop is located in the airport district of Tampa with easy access to major cities throughout the Southeast. Services include sales and custom manufacturing of trade show booths, museum exhibits, corporate interiors and retail showrooms. For additional information, please visit www.admtwo.com or call 813.887.1960.
