Blog (Exhibit Insight)

Case Study: Brain Harmony Portable Display

trade show product kiosk

When it comes to solving portable display needs, people often assume that smaller projects are always easier, but such is not the case. In many cases, as in the case with the Brain Harmony display, we wanted to create something with a big impact, but that could be transported via a personal vehicle and set up by one person.

Making a big impact is actually much easier with a large booth and budget for customization. In that case, we can pull out all the stops, using whatever materials we want and putting together unique pieces and visuals that really allow a brand to stand strong in the trade show. Not only did the display need to be portable, it needed to have easy to change graphics that could be switched out in the field, on the spot.

We decided to use the Xpressions portable multi-graphic panel pop-up system. This portable display allows the graphics to stay attached to the frame for storage, plus the hardware is super lightweight, an essential for a one person setup. If you look at the final display though, it’s quite impactful and beautiful! We used large, exceptional photographs for effect, keeping the supporting graphics and text simple for a tasteful presentation. The photographs were already a part of the Brain Harmony media library, so they were not shot specifically for this project. For that reason, we had to do some manipulation to a few of the photos to maintain consistency in the layout, but the result is a seamless graphic piece that really stands out!

portable display brain harmony

Brain Harmony’s mission is to provide the most powerful and proven therapy to help children and adults with learning and performance difficulties. From sensory processing, attention & regulation, autism spectrum and all types of neurological dysfunction, Brain Harmony is focused on accelerated outcomes, support to the families, access to care and helping our friends to become their greatest selves. They see clients in a clinic setting as well as at home through a unique video coaching program. Further focused on getting more families access to care, Brain Harmony educates and coaches other health care and academic professionals. We truly enjoyed working with them on this project and think the final portable display was a great visual for their mission.

ADM Two staff are experts on portable display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

Case Study: Endo-Therapeutics

The Endo-Therapeutics trade show booth is an exercise in trade show simplicity. They needed something portable, easy for the staff to assemble, and with some more depth and texture to properly show off their products, which debut often. The solution we came up with addressed these needs, while also creating a bold impression with large graphics and the brand’s colors.

endo therapeutics simple trade show booth

We used a snap together aluminum frame with pillowcase tension fabric for the main visual and standoff rigid interchangeable graphic panels. This creates some depth and texture. The logo colors are sophisticated yet bright, so they look really great on the large panels, while the podium, table and chairs create a sense of structure in the space. A trade show booth should portray the brand’s personality, and this one certainly demonstrates the innovative character of Endo-Therapeutics.

Endo-Therapeutics’ primary business is contract manufacturing of instruments for endoscopy. At its inception, the company was a manufacturer of reusable medical devices. The company has since grown to become one of the largest domestic producer of single-use disposable biopsy forceps and polypectomy snares. Endo-Therapeutics supports the healthcare industry by supplying millions of endoscopic medical devices each year. Today Endo-Therapeutics sells directly to endoscopy surgery centers in the United States and also distributes products internationally as well.

ADM Two staff are experts on trade show industry design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

Case Study: Madico Trade Show Product Kiosk

trade show product kiosk

Every project comes with a challenge, and the challenge in the case of Madico was time, space and budget. We were to design their 2016 SEMA Las Vegas trade show product kiosk with a very quick turnaround time, which is something we are especially good at. They also needed something super portable and simple to assemble with interchangeable graphic areas.

The Madico team took a really smart, forward-thinking approach to this product kiosk. They asked us to design something that would last for years, not just a one and done display for the SEMA Las Vegas show. In essence, this trade show product kiosk needed to have a lot of space for interchangeable graphics, plus we wanted places to showcase company branding as well as product segments. We created an area for photos and a reading rail for additional, easy to read details on the products. We kept the base open for a lighter feel, and alternated the laminate color to add some texture. Despite the amount of information we presented on the panels in the booth, it does not feel cluttered and the information is easy to identify and find. This was something we paid particular attention to in the design process.

The booth has an impressive stance considering how compact and efficiently packed it is. We made sure that there aren’t a lot of extra parts and assembly was simple. As far as the time constraint went, we selected certain materials and finishes that were readily available, but still met the brand guidelines, so we could meet the deadline. This is something we often do – we have a list of materials that allow us to shorten our production time, which is very helpful.

Nancy Trant, the Marketing Coordinator that we worked with on the project, said “ADM2 was able to make our custom displays under budget and on time for our show in Vegas. Shannon and her team were able to quickly work with us on this project even though we were running close on time (certain product details took a while to decide internally so we didn’t approach ADM until those things were worked out). The quality of the displays was outstanding and they looked very nice on the show floor. We received several compliments from our staff and customers at the show.”

Madico is an innovative company specializing in film products, including highly engineered, multilayer films for energy, automotive, safety, security, and architectural applications. Their highly adaptable product portfolios have allowed them to serve a multitude of diverse customers for over 100 years. This innovation and flexibility was something that we conveyed in their versatile trade show product kiosk. We really enjoyed working on this project and look forward to working with Nancy and the Madico team again in the future.

ADM Two staff are experts on many types of display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show needs, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

Setting a Trade Show Budget

Trade shows are a major investment for any small business. The trade show budget may account for a substantial amount of your marketing budget, because there are so many things to plan for that go beyond space rental, fees and display costs.

When forecasting, a comprehensive budget is important to account for every detail. Past experience at the show will make this process much easier, whether you have a history as an attendee or as an exhibitor. This means that you have a pretty good idea of the costs involved. But, if you don’t have any historical data, planning your budget may seem like a monumental task. It’s not and here’s why.

trade show budget

Short Versus Long Formula

To avoid potential cost overruns and failure to make a good impression, use the following list to get your trade show budget on paper (or spreadsheet):

  • Booth space
  • Trade show display
  • Shipping
  • Staffing
  • Promotional items and giveaways
  • On-site services
  • Lead generation activities
  • Travel, food and lodging

This is not a comprehensive list, yet it does cover most of the major expenses incurred for a show. After the show, you can reconcile the accounts and tally sales directly related to the show. Voila! You have your ROI. Some sales may come later, so remember to adjust your ROI accordingly.

There is also a short formula to calculate your trade show costs. Of course, the short form is simple, just multiply the costs of your exhibit space by 3. For example, the booth space costs $10K, therefore your budget should be $30K. This is helpful for smaller shows and last minute entries. It’s a good ballpark figure, but doesn’t account for everything, and makes it more difficult to calculate your ROI. So, be vigilant in accounting for your spending and ancillary costs.

The time and effort in preparing a budget will pay off for future shows. It becomes a template you can refer to and build upon as your company grows.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show needs, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

How to Make an Interactive Trade Show Booth

For a successful trade show, the details within your presentation can make all the difference. One major component is interactivity—engaging potential clients through subtle or dramatic ways to capture their attention. Having an interactive trade show booth is the key to long-lasting impressions. Memorable interactions can translate into business opportunities and sales.

Below are some great tips for you to improve upon your trade show presence. These go beyond the booth and don’t require a lot of space.

Smartphone lounge – Over the course of your trade show, visitors will need to charge their smartphones and tablets. Offer them a respite and some power. Nothing is for free, so ask to scan their business card prior to using your juice.

trade show interactivity

This Ocean Optics display is the perfect example of trade show booth interactivity using product demos.

Product Demo – Make this an integral part of your interactive trade show booth experience. Spread out your demonstrations and have a schedule available for attendees to refer to. You can impress them with a polished presentation, and make it as hands on as possible. A consistent show of product value will educate interested buyers, as in the Ocean Optics example to the right.

Booth Technology and Graphics – Pictures and graphics can tell your story at a passing glance. Do yours? If not, they should. Use large displays to create separate spaces serving as walls. These interactive trade show booth displays can also capture the attention of show-goers with limited time.

Giveaways – Always have something small for anyone entering your space. Save the quality giveaways for special, potential customers.

Games – Not too elaborate. Think of fun, engaging ways you can reach out to the audience, while presenting your brand message. These could be great ways to hold their attention between demos.

Don’t forget to get their information. Sales leads are expensive, especially qualified leads that come from a trade show. Increase your ROI by increasing opportunities for information capture and direct sales. Interactivity is the quickest way to do it.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

Understand the Flow of Trade Show Traffic

trade show traffic

There are natural trade show traffic patterns and, just like real estate, location is very important. Your location is linked with how many people walk past your booth. Maybe you already knew that, which is why you paid extra for a special location.

From Right to Left

Why are some areas on the floor empty or less attractive? People follow patterns, such as turning right when entering the showroom floor. They also look to their right before turning to their left. It’s a good bet that if you’re on the left side of the aisle, you’ll be overlooked more than those who are on the right. It’s nothing personal, just the way people are.

Because this is your largest expense at the show, reserve your space early and take advantage of the discounts. You have been to the show and know what to expect. This historical perspective eliminates the guess work and research that may prevent you from committing to next year. It also lets you know if you need more space or less. Island booth or peninsula?

Stay away from Your Competition

Remember to ask about your competition and where they are located. Nothing would be worse than being across the aisle from your nearest competitor.

When deciding to be up front or in the back, you may want to save a little money from being up front and find a spot where there is a lot of congestion toward the back. You may learn more about these high traffic areas after walking the showroom floor on your own. With every trade show, take detailed notes about the trade show traffic patterns that you observe during different times of the day. The notes you take on traffic patterns and congested areas can save or make you a lot of money.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

Health eSystems Trade Show Booth Fabricated by ADM Two Wins Best Small Booth at RIMS

award winning trade show booth

ADM Two Exhibits & Displays client, Health eSystems, won Best Small Booth at the RIMS 2017 trade show.

The design is simple and clean with large black and white photos that helped the Health eSystems branded colors stand out. They also featured some great giveaways, including an Apple Watch.

“A well-branded booth without overcomplicated structure can really stand out, and Health eSytems has proven that time and again. We love working with Health eSystems for this reason,” said Shannon Bennett, ADM Two VP of Sales & Marketing.

About ADM Two

ADM Two was founded in 1987, and since then has emerged as a respected leader in exhibit design and fabrication. Serving an expansive range of clients throughout the museum, tradeshow, corporate, and retail industries, ADM Two continues to foster the deep appreciation for innovation and craftsmanship that the organization was founded on. For more information, visit www.admtwo.com.

About Health eSystems

Health eSystems manages the cost and utilization of pharmacy and ancillary medical benefits for workers’ compensation insurance payers and ensures that injured worker patients receive the most appropriate care and treatment. Solutions include pharmacy benefit management, clinical review services ancillary benefits management. For more information, please visit www.health

Corporate Design Trends: Education and Engagement

corporate design trends

Corporate design trends are ever-changing, and in 2017, office space is nothing like it was in say, Office Space back in 1999! Organizations have long been designing their office space with more employee-centric corporate environments that cater to creativity and well-being as the Millennial generation has demanded a focus on quality of life. Now we are seeing that trend expand to include employee education, engagement, and fitness. Re-imagining office space to encourage interactivity in a museum or gallery-style fashion has companies creating impressive displays that are not just informative, but beautiful as well.

When we think of interactive displays, many of our clients come to mind. MOSI is a great example of an educational space that encourages engagement with a wealth of displays on various subjects. Guests are encouraged not only to engage by viewing, but often by touching or pressing buttons. The office trend of using displays mimics this engagement. In particular, our client Power Design has employed this technique beautifully to the Best Practices Gallery in their new building in St. Petersburg. The colorful, interactive gallery with sweeping ceilings is a marvel of design and artistic skill. Visitors are welcome to browse through the extensive maze of educational tools, photos, interactive pieces and content. Power Design has also incorporated a gym, a basketball court, and fitness classes into their campus to encourage a healthy lifestyle.

corporate design trends

Best Practices Gallery at Power Design, Inc. in St. Petersburg, FL.

This trend exists because many people are seeking a deeper connection with their work and the environment that they work in. Studies have shown that engaged employees are happier and more productive, healthy employees are happier and more productive, and so on. White walls, florescent lighting and dull office furniture leave one feeling exactly the way the environment looks – dull and lifeless. So it makes perfect sense that a work environment with colorful art, brilliant textures, natural lighting, and options for fitness can inspire employees, give them motivation, and promote health and wellness.

As this corporate design trend continues, we look forward to working with more clients to create beautiful, healthy spaces that will improve employees’ workplace satisfaction and encourage deeper engagement and productivity. ADM Two staff are experts on corporate design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your corporate design, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

Trade Show Business Development After the Show

trade show business development

The planning you do before a the event will make trade show business development after the show that much easier. Your schedule may be booked solid with covering your booth, scheduled meetings and impromptu ones, but you still need to find time to engage with show presenters and speakers. Through their contacts, these people can grow your business network or provide you with direction when you need it. This is a major step in trade show business development that is often forgotten because of the hustle and bustle of the show itself.

While your team is reaching out to all of the leads made during the show, here are three things you can do to further develop new business and grow your network:

  1. Press Releases

You’ve sent the pre-show release to let everyone know where you’ll be, now it’s time to send out a release that speaks to the success of the show. This should share something fun and innovative that was learned from the trade show. You could even go a step further and briefly interview one of the speakers, using a quote or two from them.

  1. Reach out to the Speakers

You’ve listened to the speakers at the trade show and possibly found a couple that can really help your business. Presenters need you to spread the word about them as much as you may need their insight or network. Reach out to them, either by sending a quick email or a phone call to say hello. Try to remind them of who you are, then ask a question or ask for insight into a problem.

  1. Host meetings

The show is over, but you have gathered a lot of leads and new contacts. Drill down into their info and see if these people are concentrated in certain areas. If you met 30 people from New Orleans, then it’s a good bet holding a gathering in New Orleans may develop new business. Or, host a mini-conference at your corporate office, where local leads can gather and discuss business. This feels like a continuation of the show and you’ll have more to talk about when next year’s show comes around.

The benefits of a trade event can go beyond generating sales leads. Growing your knowledge base and network is very important for trade show business development. And, some of the best public relations or benefits to your current clients is sharing what you learned at the show. When you create benefits that go beyond your product offerings, word will quickly spread about your business as being a reliable and credible source for products, services, and support.

ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.

 

A. Quinn Jones Museum and Cultural Center

The A. Quinn Jones Museum and Cultural Center project was absolutely fascinating, full of local Florida history. We worked closely with MAM Exhibit Design on this project, in which we divided and conquered. We did the heavy lifting of fabrication and installation of exhibits and graphics, and Marry Anna Murphy (MAM) did the design.

The project was to design a museum and cultural center in an vintage bungalow. The museum celebrates the life of A. Quinn Jones (1893 – 1997), an early black educator in Alachua County. Each of the five galleries is specific to a subject dealing with Mr. Jones: Education, Arts and Culture, Church Life, Civil Rights and A. Quinn Jones. The 1,000 square foot museum was researched and completed in just 6 months.

civil rights gallery

The above Civil Rights gallery tells the story of how Alachua County reacted to and eventually embraced the Civil Rights Movement. Newspaper headlines were reproduced for visual impact and quotes were pulled to create points of interest and draw the viewer in. We painted several of the display walls in different colors to complement the graphics, which added pops of color and helped the graphics to really stand out.

arts and culture gallery

The Arts and Culture gallery displays a work from local artist, Jesse Aaron. The work was chosen for the lightly staffed museum because, up high, it’s safe from hands. Because it’s normal for a deer mount to be placed above eye line on a wall, this worked perfectly and lends a rustic and impressive visual effect to the collection.

quinn jones gallery

The A. Quinn Jones gallery displays items from his long life – several plaques were in the museum’s collection. They were displayed, not for each individual accomplishment, but to showcase his lifetime of accolades.

quinn Jones desk

Jones’ desk was set up with a display of items that he might have kept close at hand. Super graphic custom printed wallpaper was installed on one wall. The back wall, covering a set of windows, provides additional display space and a means to fix the vitrine in place.

This was the perfect project to complete last month, just in time for Black History Month. We had the pleasure of learning a lot about a local black historic figure, and we also had the honor of working with MAM Exhibits once again. This was a project to be proud of!

ADM Two staff are experts on museum fabrication and design, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter what the circumstances. Also, check out some of our other articles to get more information on trade show booth layouttrade show graphics, and etiquette.