Every project comes with a challenge, and the challenge in the case of Madico was time, space and budget. We were to design their 2016 SEMA Las Vegas trade show product kiosk with a very quick turnaround time, which is something we are especially good at. They also needed something super portable and simple to assemble with interchangeable graphic areas.
The Madico team took a really smart, forward-thinking approach to this product kiosk. They asked us to design something that would last for years, not just a one and done display for the SEMA Las Vegas show. In essence, this trade show product kiosk needed to have a lot of space for interchangeable graphics, plus we wanted places to showcase company branding as well as product segments. We created an area for photos and a reading rail for additional, easy to read details on the products. We kept the base open for a lighter feel, and alternated the laminate color to add some texture. Despite the amount of information we presented on the panels in the booth, it does not feel cluttered and the information is easy to identify and find. This was something we paid particular attention to in the design process.
The booth has an impressive stance considering how compact and efficiently packed it is. We made sure that there aren’t a lot of extra parts and assembly was simple. As far as the time constraint went, we selected certain materials and finishes that were readily available, but still met the brand guidelines, so we could meet the deadline. This is something we often do – we have a list of materials that allow us to shorten our production time, which is very helpful.
Nancy Trant, the Marketing Coordinator that we worked with on the project, said “ADM2 was able to make our custom displays under budget and on time for our show in Vegas. Shannon and her team were able to quickly work with us on this project even though we were running close on time (certain product details took a while to decide internally so we didn’t approach ADM until those things were worked out). The quality of the displays was outstanding and they looked very nice on the show floor. We received several compliments from our staff and customers at the show.”
Madico is an innovative company specializing in film products, including highly engineered, multilayer films for energy, automotive, safety, security, and architectural applications. Their highly adaptable product portfolios have allowed them to serve a multitude of diverse customers for over 100 years. This innovation and flexibility was something that we conveyed in their versatile trade show product kiosk. We really enjoyed working on this project and look forward to working with Nancy and the Madico team again in the future.
ADM Two staff are experts on many types of display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show needs, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.