Blog (Exhibit Insight)

Trade Show Booth Design Trends for 2020

There are some new trends in trade show booth designs that are getting more traction in 2019. These are focused on visitor’s perceptions and experience with a brand, going beyond simple product displays and demonstrations. In order to get to the forefront of these trends, you’ll need to see how your company’s presentation can affect them in positive and productive ways, which starts with being customer focused.

More Individual and Personalized Experiences

Knowing your audience, that’s the key to personalized experiences. Then, ask yourself what are these potential customers looking for? Bold colors and unique signage may grab their attention, but what makes them feel comfortable in your booth is what really matters.

Your trade show booth should represent different levels of engagement, so visitors have a choice. These levels of interactions allow them the freedom to explore what they are comfortable with. It respects their need to be in charge. A customer-centric booth keeps the customer in mind every step of the way.

Rising Above All Others

Multistory signage gives you an advantage to rise above the crowd. There are many creative ways to raise your signage far above the others, just remember that there are height restrictions at most shows. So, think about scalability and materials to really standout the right way.

Engaging visitors through all five senses can quickly build emotional connections. Touch is one of the best ways to have them interact more with your booth. Incorporating taste, smell, and sound will require some creativity and thoughtful design.

Nostalgia

A customer’s first impression is everything, so an intuitive design should appeal to their imagination and emotions. A lot of technology has filled that need for quite a while now, but much of the excitement built around it is waning.

Nostalgia can bring up strong memories from the past. It connects with people on an emotional level. Plus, it encourages more interaction, because these things from the past are familiar and feel comfortable to use. These experiences are real and authentic. It ignites the spark you need to really connect with your visitors.

Virtual Reality

Yes, virtual reality continues to disrupt with the most innovative way to give immersive experiences. It has a two-fold purpose to attract customers and capture their attention. Designing your booth for VR requires a lot of safe space for viewing, as well as easy-to-use stands for resting headsets. Customized stands and displays will protect your investments, while allowing visitors the freedom to give VR a try.

If you need help updating your trade show booth to adapt to these trends, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960. No matter where your event takes place, one of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.

 

Does Your Museum Exhibit or Trade Show Booth Tell a Story?

Whether it’s for a trade show or museum exhibit, your displays need to be part of the story, just as much as the content. And, getting more people interested in learning more all depends upon how you want to tell your story.

Telling a good story lets you stand out—to be more memorable. And that’s exactly what you want, so your audience will take their experience with your brand and organization back home, and hopefully tell your story to more people. This begins with the content that you want to present.

trade show booth story telling

How Do You Tell a Good Story?

A good story provides important details to immerse the visitor and make the experience feel genuine. Your story is based on a theme that focuses on your brand and the customer journey. Here are some common themes:
– Overcoming an Obstacle
– Fun / Entertaining
– Strength and Empowerment
– Safety / Security
– Nostalgia
Once you’ve decided on a theme, then it’s time to incorporate all of the elements of the story within the design of your exhibit.

Customized Trade Show Booth

Not only does the story content need to be embedded into your booth design, but you’ll also need to incorporate most of the senses to attract a larger audience. If you choose a tabletop or inline display, you’ll need to add some extras, such as audio-visuals, and even scent, to fit in these important details. The goal is to be memorable to your audience.

Customization is the way to go to stand out in a crowded exhibit hall. A customized booth engages all of your visitors’ senses. Colorful and unique visual designs will capture their attention and draw them in. Interactivity allows them to touch and feel products or get a better idea of your services. Also, having a good sound system delivers a more professional presentation, as well as provides ambient music to make visitors feel comfortable and relaxed.

Immersive Museum Exhibits

Museums have the advantage of telling a story in a linear fashion. Your story can be displayed in chronological order, so visitors can see the important details as they unfold through time.

This can be done through signs, placards or banners hung on a wall, but these lack the emotional impact you want. You’ll have more impact when you reconstruct the main characters of your story to bring them to life using unique materials such as fabric, metal, and glass – whatever the story demands!

A customized exhibit will be more colorful and unique, bringing the story that you want to convey to life. These can be durable enough to handle the daily stress of visitor interactions. A customized exhibit is more immersive and memorable. Plus, it can be built to fit a particular space, giving smaller museums the advantage of utilizing more available space.

At ADM Two, we are experts on display design and fabrication. Whether it’s prefabricated, modular or custom, we can design and build any display to fit your needs. So, if your company or museum requires a customized exhibit, please give us a call at (813) 887-1960. No matter where you’re located, one of our knowledgeable staff can assist you with all of your exhibiting needs.

Harold Mintz “Walking the Produce Marketing Association Show”

“Let me start by stating something obvious… If it grabs your attention from an overcrowded aisle, it’s probably a good thing. Every time I found myself stopping to notice a particular booth it was bright yellow (thank you, Chiquita), a backlit booth (yes, Katina, lightboxes are still a thing), or a graphic that made use of high contrast graphics (colorful fruits and vegetables against a white background was quite the popular look).”

bright-colorful-tradeshow-display-graphics

 

 

Oh boy, Harold! I would expect nothing less than this key observation and so many more from a guy who wears the most stylish shoes in the industry. I have had the pleasure of working along side Harold in a previous industry position and always welcome his unique insights and perspectives. His recent re-cap of the Produce Marketing Association Show:

  • Truly acts as a reminder to us close to these projects of the challenges faced with being an effective exhibitor
  • Offers helpful insight for companies looking to participate in trade shows for the first time or organizations that may need a new direction for existing properties

Have a look at the rest of Harold’s insights and let us know what you think.

Tony

Large, colorful, high contrast backdrops like this one draw attention!

Backlit booths get you noticed! Take it from Harold, it worked on him!

Prime Medical Case Study: Building Big Relationships in 100 Square Feet

Prime Medical is a company that proves that small trade show spaces like portable booths can make a statement and elevate your business when done correctly. A 10×10’ booth can make such an impact that you could begin a relationship with a literal household name – CLOROX – at your very first trade show. Read on to find out how Prime Medical made an impression on one of the most recognized brands on the planet.

“We exhibited our first 10×10’ booth at APIC – ADM Two helped us choose the right booth and graphics to make a great first impression,” says Wendy Brady, vice president of marketing of Prime Medical.

prime medical portable trade show booth

Prime Medical came to market with a brand called “Safety.” They wanted to showcase the product in a clean, professional way and avoid the table and pull up banners type of display. A 10×10’ portable display was a good way to have a booth that looked like a mini showroom, which adds credibility. At the same time, the portable booth was budget friendly so they didn’t blow their marketing budget out of the water with their first trade show. We’ve discussed this before in other articles about Portable trade show booths (link to Portable Trade Show Booth section here).  ADM two listened to Prime Medical’s challenges and took their existing design to a whole new level.

“New companies sometimes cut corners but it’s important to have a professional appearance in trade shows – our 10×10’ booth added a level of professionalism that we wouldn’t have had with a table and banners,” says Brady.

portable trade show booth product display

Adding to the level of professionalism that helped their brand soar is Prime Medical’s booth representatives. The staff are knowledgeable, engaging, and great relationship builders, which helped position Prime Medical as a trustworthy company that has roots and a future. A booth can get you halfway there, but super polished brand representatives like Prime Medical’s staff land big deals with companies like CLOROX.

As far as visuals went, through our collaborative work with Prime Medical on their booth, we helped make smart decisions about graphic placement to achieve maximum exposure. We used our understanding of the dynamics of a trade show booth and worked with Prime Medical create a booth with points of interest and smooth traffic flow so as not to make people nervous with a crowded space. Having a welcoming, open space is just as important as graphics, technology and staff. Some attendees won’t even enter a booth that seems crowded or doesn’t have enough exit points.

“We came to ADM Two with a design from our graphic designer and they helped to take these ideas and make them work for display and trade show booths, which is much different from traditional print and digital design,” says Brady.

The booth was a success. Prime Medical came away from that APIC show with interest from Clorox, and developed a relationship with the brand. Now they are growing the size of their booth and ADM Two is helping them with the new design.

Says Brady, “With designing the new booth, now we have experience and history, and we better understand the dynamics of a booth and where to place certain graphics, and the trade show dynamic of design that helps people walk through your booth more comfortably, creating interest. Now we can work together to create something even more interesting and draw more traffic. ADM Two has been really helpful during the entire process, they made it fun and creative and they communicate with us where and when we need. They’re really flexible.”

Get in touch with the ADM Two team if you, too, want to see how powerful a portable trade show booth can be.

Explore Museums and Nature Preserves around Tampa Bay

The Tampa Bay area is home to some of the most beautiful coastline in America. But, did you know that we also boast some of the most unique museums and nature centers, too? Over the years, ADM Two has been fortunate enough to work with many of these organizations that are vital to our community. What’s more, September 21, 2019 marks the annual, nationwide Smithsonian’s Museum Day Live event where museums across the U.S. offer free admission. See below for a list of local museum participating in museum day.

 

Engaging and Fun

Our local museums and nature preserves are great places to visit. They have something for everyone to enjoy. Some can teach you about the area’s history, while others will give you an idea of what the natural settings were like centuries ago. Most offer interactive displays, so children can have those hands-on experiences that make it fun.

If you’re looking for something to do this summer to escape the heat, these museums and nature preserves are the perfect place to explore.

 

St. Petersburg Museums

St. Petersburg Museum of History: For nearly a century, the St. Petersburg Museum of History has shared stories of the Sunshine City, presenting exhibits depicting the birth of the City with the arrival of the Orange Belt Railroad to the arrival of Major League Baseball and the Tampa Bay Rays. 335 2nd Ave NE, St. Petersburg, FL 33701

The Dali Museum: Experience the awe-inspiring works of Salvador Dali, as well as national traveling exhibits of world-famous artists. One Dali Blvd., St. Petersburg, FL 33701

st petersburg museum day

Boyd Hill Nature Preserve: Located near Lake Maggiore, Boyd Hill is a unique natural attraction that offers amenities and activities for everyone. 1101 Country Club Way S., St. Petersburg, FL 33705

Museum of Fine Arts: A city landmark and opened to the public in 1965, the first art museum in St. Petersburg is located on the downtown waterfront. The museum boasts a large permanent collection and hosts traveling exhibits from around the world. 255 Beach Dr NE, St. Petersburg, FL 33701

Great Explorations Children’s Museum: Great Explorations provides a fun, hands-on practical learning environment. The museum stimulates young minds through carefully curated learning experiences. 1925 4th Street North, St. Petersburg, Florida, 33704

 

Tampa Museums

MOSI – Tampa: At the Museum of Science & Industry, people of all ages can see and interact with a wide-range of exhibits and activities, such as The Saunders Planetarium or visit a lunar colony in our Mission: Moonbase, and defy gravity on the Sky Trail® Ropes Course. 4801 E. Fowler Ave. Tampa, Florida 33617

Tampa Museum of Art: The Museum balances a growing collection, including one of the largest Greek and Roman antiquities collections in the southeastern United States, with a dynamic annual schedule of special exhibitions. Cornelia Corbett Center, 120 W. Gasparilla Plaza, Tampa, FL 33602

tampa museum day

Glazer Children’s Museum: Tampa’s interactive, learning laboratory where children play, discover, and connect to the world around them to develop as lifelong learners and leaders. 110 W Gasparilla Plaza, Tampa, FL 33602

Tampa Bay History Center: The History Center is located on Tampa’s Riverwalk. It holds three floors of permanent and temporary collections that focus on Florida’s history. 801 Old Water Street, Tampa, FL 33602

 

Sarasota / Bradenton Museums

The Ringling: The Ringling is the State Art Museum of Florida and is administered by Florida State University. It features a historic mansion, art museum, circus museum, historic theater, conservation center, arboretum, and reference library, situated on 66 acres of spectacular bayfront property in Sarasota. We’ve worked with The Ringling Museum on a few projects and it’s always a genuine pleasure to learn so much about their latest exhibits. 5401 Bay Shore Road Sarasota, FL 34243

The Bishop Museum of Science and Nature: The largest natural and cultural history museum on Florida’s Gulf Coast, The Bishop Museum of Science and Nature offers engaging exhibits as well as educational programs which interpret the scientific and cultural knowledge of Florida, the world, and our universe. 201 10th St. W., Bradenton, Fl 34205

 

Tarpon Springs/Dunedin Museums

Booker Creek Preserve and Education Center: The Preserve provides both a unique refuge for native flora and fauna, as well as an opportunity for everyone to explore the natural beauty of wild Florida. The education center features exhibits that help visitors understand how natural Florida has changed over time and the ecological footprints left by those changes. 3940 Keystone Road, Tarpon Springs, FL  34688

Dunedin History Museum: The Dunedin History Museum contains thousands of artifacts and photographs, plus a library containing hundreds of volumes of local and Florida history. The library even contains an electronic archive of the Dunedin Times Newspaper dating from 1924 to 1965. Visit to learn more about Dunedin’s multicultural origins, industries, pioneering families and much more in this dynamic local museum. Bonus, we just helped the museum with a new renovation, so the exhibit is all brand new! 349 Main St, Dunedin, FL 34698.

These are only a handful of amazing places you and your family can visit this fall. Many of them offer special reciprocal memberships, so you can become a member of one and visit them all throughout the year. Museum Day participants in Hillsborough and Pinellas are:

  • Cracker Country
  • Florida Museum of Photographic Arts
  • Henry B. Plant Museum
  • Tampa Bay History Center
  • Tampa Museum of Art
  • The Florida Holocaust Museum
  • Museum of Fine Arts
  • Florida CraftArt
  • Imagine Museum

At ADM Two, we believe in supporting our local museums because they are an integral part of our community. We are experts on display design and fabrication. So, if your museum is in need of exhibit updates or new installations, please give us a call at (813) 887-1960. No matter where your museum is located, one of our knowledgeable staff can assist you with all of your exhibiting needs.

Fabric Displays Make a Great Impression

Fabric displays have all the versatility you’ve been looking for to grab more attention. They provide a lightweight and flexible option for anyone looking to display the best their company has to offer. Whether it’s an inline display for a trade show or signage for your corporate headquarters, fabric displays are one of the most cost-effective ways to make a great impression.

Fabric graphic portable trade show booth

Benefits of Fabric

Today, digital color images are transferred end-to-end on modern fabrics that produce an amazing visual effect. This process creates vibrant and long-lasting images that don’t smear or peel. That’s just the beginning of the benefits that fabric has to offer.

Let’s start with how you can save money with fabric. If your company exhibits at a lot of trade shows, fabric will save you money in several different ways. How?

  • Lower Shipping Costs
  • Drayage
  • Labor Costs (for set up and tear down)
  • Less Storage Space

When presenting at a trade show or an event, inline fabric displays are easy to transport and set up. Some are small enough to travel with employees on the plane. This comes in handy for small companies that can only send one person to the show.

And, for those of us who are environmentally conscious, custom, printed fabrics are versatile and can be repurposed. Your inline trade show display, when not in use, can be turned into a front lobby wall hanging. With fabric displays, you can repurpose them to fill corporate and retail spaces, making these areas more vibrant and full of color. There are also eco-friendly materials that hold the same continuous, colorful tones—just as vivid as a photograph.

Fabric may seem like a more fragile material than vinyl or wood, but they tend to last much longer because they require less handling. Plus, some materials can be washed using a mild detergent. The aluminum frames holding your display never rust and are easy to care for. Each component is study and durable in order to ensure that your display looks great show after show.

Customization

Fabric displays are flexible and can be modular, which makes them easy to customize in order to create the visual appeal that you want. The sky is the limit when in comes to creatively designing your display.

Some of the most popular inline trade show booth displays are made from fabric hung on aluminum frames. Today’s printing technology allows end-to-end graphics with an unbelievable range of colors for eye-popping appeal. The quality looks modern and professional. Exactly what you want to grab the attention of show attendees. Inline displays are simple, yet elegant.

Tension fabric displays can also feature unique style elements, taking your graphics beyond a 2-dimensional, flat panel. Consider more 3-dimensional displays, such as:

  • Towers,
  • Top-Down Funnels,
  • Arches,
  • Waves,
  • Kiosks,
  • Curved Conference Walls.

Your graphics become a versatile sculpture, more sophisticated and able to set the stage for any event. Curved edges are softer, less aggressive than sharp corners. Layering can also give that 3-D look by simply using flat panels. These can be double sided or backlit to attract more attention. Whichever you choose, these designs will truly separate you from your competition.

Corporate spaces also benefit from these lightweight and easy-to-move, popup displays. Hanging displays offer a more long-term, permanent solution to high traffic spaces. Want to go beyond simple panels? Kiosks are great for checking in clients and towers can offer directions to where they’re going.

Fabric Displays That Pop!

You have on average about three seconds to communicate with trade show attendees. You want to convey your brand and look bigger and more invested than your competition. This is where the graphics you choose matter.

Attention grabbing starts with color, because color has the ability to convey emotions, mood and dimension. Start with a color palette that fits your brand, then expand upon it to achieve a harmony that’s pleasing to the eye. Your brand style guide should have your brand colors plus complimentary colors for accents.

Next, you’ll need to look at composition and placement. These are terms you’re probably familiar with already through your other marketing materials. Displays are entirely about the viewer, where they are standing and what they can see. For people standing far away, a strong contrast in colors can catch their eye quickly, so trade show graphics are very specialized and you should work with a graphic designer who has experience in this specific type of design.

Define your focal points to direct the viewers eyes naturally, so they will always be looking at the most important messages. This means that you’ll need to think about a visual hierarchy. Your logo should be bigger, more prominent than other less important elements. These work together to send a bold, clear message that’s easy to understand.

Graphics should also tell your story. People are visual learners, so the images you choose, combined with the colors, will quickly convey your story, going beyond the mood and into your brand’s vision. Using images of people, rather than scenery, will add to the emotion and relatability of your brand. Images of products and services should be in action, again, making it easier for your audience to see it—and believe!

Going Beyond the Panel

When designing with fabric, start with the panel, as if it were your canvas, then try to think beyond it and get more creative with your brand messaging. Simple alterations to the structure may provide you with a more visually appealing display. Unique structures will show off your attention to detail, your level of sophistication and willingness to go the extra mile to attract more attention. These aren’t gimmicks or tricks. They are proven design elements that work.

Check out our wide selection of fabric displays or give us a call at (813) 887-1960 to discuss your needs. No matter where your event takes place or corporate location, one of our knowledgeable staff can assist you with all of your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.

ExhibitorLIVE Portable Modular Awards Recap

The ExhibitorLIVE Portable Modular Awards is a great testament to all that makes these trade show displays so powerful. In this article we showcase a couple of the winners from the 2019 event and why we think they deserve their titles! For a complete list of winners, visit www.exhibitoronline.com.

Best 10-by-10-Foot Exhibit
Exhibitor: NuNaturals Inc.
Design/Fabrication: Classic Exhibits Inc.
System: Classic Exhibits Inc.
Photo: Steve Rossman Photo and Marketing

We just LOVE this exhibit designed by our friends at Classic Exhibits Inc. The way they used the graphics to give the effect of stepping into a gorgeous, bright field of sunflowers is simply genius. You can literally escape reality by just standing in front of this little booth with big impact. The wood accents with greenery feels cozy and gives off just the right natural vibe that the name NuNaturals imparts. Great work packing a big punch into a 10×10′ space!
.

nu naturals 10x10 small exhibit

Best Exhibit Less Than 600 Square Feet
Exhibitor: Payfactors Group LLC
Design/Fabrication: Hill & Partners
System: beMatrix
Photo: Cole Group

This Payfactors Group booth is fantastic in so many ways. The hanging windows with greenery are breathtaking! The open concept with cocktail tables and a bar feels relaxed and welcoming – you know your’e not going to get stuck in this booth and if you did you probably wouldn’t mind. We love the industrial style of the windows and lighting complimented with rustic elements like the wood flooring and overgrown vines. A lot of interior design styles were blended here, with great success. You feel more like you’re in a hip restaurant than a trade show booth, which is a pretty cool effect.

payfactors small trade show booth

ADM Two are experts at helping create experiences in small spaces, much like the above trade show displays. Get in touch with us to find out how we can help you design your next portable or modular trade show display.

Planning Your Portable Trade Show Experience

Portable trade show booths are easy to transport and cost effective. But they don’t have to look and feel cheap. Even if you’re planning your trade show booth on a budget, get creative with your booth and the accessories within it to amplify your visitors’ experience. Make sure to create a detailed master plan to ensure maximum use of your budget, staff and time.

First of all, let’s talk about the master plan. Begin this document well ahead of the trade show you will be attending. You will most likely start with a budget that has been allocated to this trade show. The budget will need to cover:

  • Trade show entry fees
  • Marketing before and during the show
  • Portable trade show booth purchase
  • Trade show booth shipping and material handling fees
  • Staffing costs, to include travel, lodging and food expenses
  • Giveaways
  • Technology
  • Show site services (flooring, electrical, rigging and labor, if applicable)

Your exhibit marketing strategy should include your purpose, goals, and final objective. Draft this before you are influenced by budget parameters. Your exhibit strategy should be consistent with your general marketing strategy. Creating an exhibit marketing strategy may reveal what type of exhibit or exhibits are best suited for your company. If your company plans to attend numerous shows back-to-back using a 10 x 10 space, you may want to evaluate portable or modular exhibits. If your company does a number of smaller inline booths along with a few major shows, then you’ll want to consider portable/modular or hybrid exhibits. When the strategy is to make a huge impact at a major industry show, you’ll want to evaluate modular, hybrid, and custom exhibits.

modular trade show booth

Choosing a Portable Trade Show Booth

There are varying levels of portable trade show booth prices. Fortunately, Sourcing a budget friendly and quality display is becoming easier today as manufactures strive to improve the end user experience.  Make sure not to max out your budget on the display, as you’ll want to make sure to offer really creative giveaways and have your best staff working the booth.

portable trade show

Chances are you’ll purchase your exhibit from a local exhibit company. Exhibit companies have been around for decades and understand exhibits and trade shows. Originally, exhibits were custom-crafted. Then, exhibit systems evolved as an alternative to the high cost of custom craftsmanship. Now, there are multiple exhibit categories. Exhibit systems, which includes portable, modular, and hybrid exhibits, are evolving towards custom-crafted exhibits, and custom-crafted exhibits are evolving towards exhibit systems. Both have distinct advantages and exhibit companies work hard to carve out distinct niches along the custom to portable spectrum. The exhibit (or exhibits) that best fits your company’s exhibit marketing strategy will slot in somewhere along this spectrum. This is where an exhibit consultant can be very useful. Ultimately, an exhibit consultant wants to help you maximize your exhibit marketing potential.

Staffing Your Booth

Staffing your booth with personable people who have a proven track record of building relationships is equally as important as the look of the booth itself. Make sure to spend time considering who will help your company to shine, and offer them some training that is specific to communicating with trade show attendees. A few tips are:

  • If an attendee says they’re just looking, don’t push. Welcome them to browse your display, point out some items that you are featuring, and then leave them be. If they need something, they’ll come to you.
  • Try a unique greeting, something more creative than “May I help you?” or “How are you?”
  • Be available. Make sure that no one has to wait in line – this means your booth is understaffed. If someone has a question, a staff member should always be moments away from answering it
  • Be approachable. Don’t cross your arms or fidget and don’t sit there and talk to just your colleagues. Be enthusiastic about your product. Smile and be polite.
  • No eating and keep that booth clean and clutter free!

Giveaways

There are thousands of options for trade show giveaways, and remember that everyone else in the room will have some too. For this reason, think of something unique that your attendees will actually use. What are some of the items that you would use, and actually like? Pens and sticky notes are boring – yes, people use them, but let’s think outside the box, here. In addition to considering what people may actually use, consider the specific clients you are serving. Are they creative? Perhaps a sketch book with inspirational quotes could be a nice giveaway. Are they in their 20s and 30s? Cell phone accessories like PopSockets and pockets that adhere to the back of the phone are useful and can be beautiful. Is your audience earth-friendly? Metal drinking straws in a case or pouch with your logo will be useful for years to come. Do some research and come up with some creative giveaways specifically geared toward your audience.

Technology

The technology you choose will probably be partially related to your products and partially related to the design of your portable booth. For example, you may have iPads available to place orders, show product demos, or showcase new software. There are even tables with touch screens that allow you to showcase your product line on the surface.backlit trade show portable display You may want portable roll up LED screens incorporated into the booth to screen a promotional video about a new product line or introducing your company. Do some research or reach out to a portable trade show booth seller (like ADM Two), to see what some options are for spicing up your portable display. 

 

ADM trade show staff are experts at envisioning and helping to create outstanding portable trade show environments. They would be happy to forward additional in depth resource guides to any of these topics, so get in touch with us to discuss your next portable trade show booth.

ADM Two Welcomes Karen Mathis to the Role of Creative / Special Projects Manager

ADM Two Exhibits & Displays is pleased to announce the latest addition to the team, Karen Mathis as the creative / special projects manager.

Karen has a Bachelors Degree in Fine Arts as well as a degree in Computer Graphics. She has over 18 years experience in graphic design and project management. In her role, she oversees the details of each element to ensure it meets the fundamental objectives throughout the scope of the project. Her diverse insight allows for fluid communications between multiple resources for efficient management. Her expertise in graphic design, project management and budgeting will ensure that individual projects track to the established budgets and schedules. karen mathis adm two

Karen worked at the Museum of Science & Industry while they installed two major permanent exhibits as well as many temporary ones. It was during her tenure here that she met the ADM Two team. Karen has also managed an art department where she coordinated with the production team to make sure work was completed on time.

“I love working for ADM Two because I get to use my creative side and I get to channel my need to be organized on projects,” says Karen of her new role at ADM Two. “I hope to use my design and management background to help ADM Two move to the forefront of the trade show and display business.”

ABOUT ADM Two

ADM Two was founded in 1983, and since then has emerged as a respected leader in exhibit design and fabrication. Serving an expansive range of clients throughout the museum, tradeshow, corporate, and retail industries, ADM Two continues to foster the deep appreciation for innovation and craftsmanship that the organization was founded on. For more information, visit www.admtwo.com.