Prime Medical Case Study: Building Big Relationships in 100 Square Feet
Prime Medical is a company that proves that small trade show spaces like portable booths can make a statement and elevate your business when done correctly. A 10×10’ booth can make such an impact that you could begin a relationship with a literal household name – CLOROX – at your very first trade show. Read on to find out how Prime Medical made an impression on one of the most recognized brands on the planet.
“We exhibited our first 10×10’ booth at APIC – ADM Two helped us choose the right booth and graphics to make a great first impression,” says Wendy Brady, vice president of marketing of Prime Medical.
Prime Medical came to market with a brand called “Safety.” They wanted to showcase the product in a clean, professional way and avoid the table and pull up banners type of display. A 10×10’ portable display was a good way to have a booth that looked like a mini showroom, which adds credibility. At the same time, the portable booth was budget friendly so they didn’t blow their marketing budget out of the water with their first trade show. We’ve discussed this before in other articles about Portable trade show booths (link to Portable Trade Show Booth section here). ADM two listened to Prime Medical’s challenges and took their existing design to a whole new level.
“New companies sometimes cut corners but it’s important to have a professional appearance in trade shows – our 10×10’ booth added a level of professionalism that we wouldn’t have had with a table and banners,” says Brady.
Adding to the level of professionalism that helped their brand soar is Prime Medical’s booth representatives. The staff are knowledgeable, engaging, and great relationship builders, which helped position Prime Medical as a trustworthy company that has roots and a future. A booth can get you halfway there, but super polished brand representatives like Prime Medical’s staff land big deals with companies like CLOROX.
As far as visuals went, through our collaborative work with Prime Medical on their booth, we helped make smart decisions about graphic placement to achieve maximum exposure. We used our understanding of the dynamics of a trade show booth and worked with Prime Medical create a booth with points of interest and smooth traffic flow so as not to make people nervous with a crowded space. Having a welcoming, open space is just as important as graphics, technology and staff. Some attendees won’t even enter a booth that seems crowded or doesn’t have enough exit points.
“We came to ADM Two with a design from our graphic designer and they helped to take these ideas and make them work for display and trade show booths, which is much different from traditional print and digital design,” says Brady.
The booth was a success. Prime Medical came away from that APIC show with interest from Clorox, and developed a relationship with the brand. Now they are growing the size of their booth and ADM Two is helping them with the new design.
Says Brady, “With designing the new booth, now we have experience and history, and we better understand the dynamics of a booth and where to place certain graphics, and the trade show dynamic of design that helps people walk through your booth more comfortably, creating interest. Now we can work together to create something even more interesting and draw more traffic. ADM Two has been really helpful during the entire process, they made it fun and creative and they communicate with us where and when we need. They’re really flexible.”
Get in touch with the ADM Two team if you, too, want to see how powerful a portable trade show booth can be.
